Loudmammoth is a Newcastle-upon-Tyne-based shoegaze act — currently comprised of Sophie, Will, Liam and Declan — that can trace its origins back to August 2018, when its founding members bonded over a mutual appreciation of shoegaze, DIY recording and Ian Curtis. With the release of their self-produced debut single “Enough,” the Northeastern English band caught the attention of Scottish indie label Last Night From Glasgow, who signed the act seven weeks later.
Building upon a growing profile, the members of Loudmammoth released their second single “Let Go” last summer, which they followed up with a sold out hometown show at Newcastle’s The Cumberland Arms with labelmates L-Space and Stephen Solo. The single helped the band land praise from The Crack Magazine, who described the band as “purveyors of the very finest jangle,” while receiving airplay on BBC 6 Music‘s The Tom Robinson Show and a feature on the BBC Introducing Mixtape.
Since the release of “Let Go,” the band has been rather busy: they’ve spent the past few months in intensive writing sessions — and in that same period of time, they’ve gone through a slight lineup change. Interestingly enough, those past few months of intense writing have helped to produce the rising British act’s latest single, the shimmering one part jangle pop, one part shoegaze, one part dream pop number “In Blue.” Centered around shimmering and jangling guitars, Sophie’s ethereal vocals and a soaring hook, the track — to my ears, at least — brings The Sundays and Slowdive to mind, complete with an unfussy yet clean production and a yearning ache at its core.