Childhood friends Guillaume Adamo and Florian Deyz are the creative masterminds behind the rising Nice-based indie act Ninety’s Story. With the release of their debut single “KIKUKYU” which was quickly followed up with their debut EP, the French duo firmly established a sound and approach that was fittingly inspired by the French Riviera and by acclaimed French acts Phoenix, Daft Punk and Air.
The duo, along with their backing band have opened for Archive, Morcheeba, Pale Waves and Puggy and others. Adding to a growing profile. the duo wrote the music for a Citroën C4 Aircross ad campaign that aired in China — with the band representing the company at the Paris and Hangzhou Motor Shows. Since then the band has been busy releasing a handful of singles including the breezy and anthemic “APO” and the sultry, R&B-inflluenced “Home.”
- “Heaven,” a slow-burning and brooding song that reminds me a bit of JOVM mainstays Ten Fe and Palace Winter: a deliberately crafted, anthemic song centered around expressive and bluesy guitars, shimmering synths, plaintive vocals and lived-in lyrics.
- “Ride,” a strutting bit of pop rock that — to my ears, at least — brings a slick synthesis of Steely Dan and Radiohead to mind.
The rising French duo recently released the Groover Obsessions session as a mini EP. The mini EP’s first single happens to be my favorite track from the session, the aforementioned “Heaven.” With their unerring knack for crafting earnest material with anthemic hooks, I have a sense that they’ll be stars — and very soon.