New Audio: Rapidly Rising British Emcee NAYANA IZ Introduces Herself with a Swaggering and Self-Assured Debut

NAYANA IZ is a rapidly rising, London-born and-based Indian-British artist, who grew up in an artistic home. Being naturally musical at a young age, the emerging London-based artist dabbled in jazz and pop with a stint in an indie rock band playing keys and singing before stumbling across hip-hop. As a solo artist, NAYANA IZ meshes Indian instrumentation with contemporary hip-hop with the goal of empowering young girls — particularly young Indian girls, who don’t have many Indian role models — and inspiring them to live their lives, find their authentic voice and have a means of genuine self-expression.

The up-and-coming British artist is currently a member of the NiNE8 Collective, an influential collection of London-based creatives that include Lava La Rue and Biig Piig, who I wrote about some time ago. Before the official release of her material, the Indian-British artist has managed to play attention grabbing sets at Jazz Cafe for Annie Mac and 100 Club for Fred Perry — and she has opened for Lil Tjay at Electric Ballroom. Adding to a growing profile, NAYANA IZ has previously co-presented and/or appeared on a number of radio stations including NTS, Balamii and Reprezent — and  she has collaborated with Adidas, The North Face, Redbull Music, Boiler Room, The Face and others.

The rising British artist is currently touring with Irish hip-hop sensation Kojaque. And all of this has happened before the official release of any of her material — well, until now. “how we do,” the Indian-British artist’s Karma Kid-produced debut single is a swaggering and incredibly self-assured statement of purpose from an artist so young. But at 19, the rising artist is boldly telling the world that she’s going to do it her way, despite the haters and naysayers who tried to dissuade her or made her goals seem impossible or ridiculous with a dexterous flow, and over a tweeter and woofer rocking production featuring fluttering flute, thumping beats and an infectious hook. Simply put, this young woman is spitting fire — and I suspect we’ll be hearing more from her, once her EP drops in 2020.