With the release of “Hydrogen,” indie electro pop duo Darkroom Data — Irish vocalist Gillian Nova and Brazilian composer and producer Márcio Paz — quickly received attention across the blogosphere: the track landed on Hype Machine‘s most popular chart while receiving praise from outlets like Podcart, Obscure Sound, Son of Marketing, Indie Buddie and AnalogoueTrash for crafting moody and atmospheric soundscapes paired with melodic hooks and seductive rhythms. Interestingly, fellow critics have compared their sound to the likes of Chromatics, College, London Grammar, CHVRCHES and Niki & the Dove among others. Thematically, their material fittingly focuses on encounters with dark, fantastical characters and a yearning for lost, late-night spaces.
Building upon the attention that they earned with “Hydrogen,” the duo’s latest single, the Bob Lamb-produced “Groovatta” is a slow-burning and sultry take on synth pop, centered around a sample from 80s electro pop act The System, shimmering synth arpeggios, thumping beats, anthemic hooks and an atmospheric and brooding bridge. And although the band claims that they were inspired by the aesthetic of Chromatics, the song reminds me of Quiet Storm synth soul — in particular, the likes of Cherelle and others.