New Audio: The Breezy and Earnest Pop of Orlando’s SALES

Comprised of longtime friends Lauren Morgan and Jordan Shih, the Orlando, FL indie pop duo SALES can trace its origins to when Morgan and Shih met in high school Latin class. In fact, as the story goes, the duo bonded over a mutual love of pop music and despite coming from completely different musical backgrounds — Shih was an electronic music artist and producer, who learned to play guitar while Morgan was a punk rock guitarist, who learned how to use Ableton and other programming, essentially finding a way to synthesize their influences into a familiar yet unique sound. However, SALES didn’t start in earnest until 2012, when the duo invited their friends to like their music page. They then released their debut single “renee,” and split the costs on the first pressing of their 7 inch vinyl single “renee”/”tonka time.” Quickly building upon the buzz they started to receive, the duo self-released and self-promoted a series of singles (i.e., “chinese new year,” “getting it on” and “vow“) before releasing their 2014 debut EP, which was released to critical praise from the likes of Hype Machine, who named them “Ones to Watch,” Pitchfork, and from BBC Radio 6.

The Orlando, FL-based duo self-released their full-length, self-titled debut last year and because of the strength of their previously released singles, as well as album singles “ivy,” “big sis” and “jamz,” the Floridian pop duo have amassed more than 33 million streams. Pretty impressive for a fiercely independent and DIY-leaning band, who write, record, mix and master all of their material in their bedroom studio.

“Talk a Lot,” the duo’s first single of this year, is also the first bit of new material they’ve released since their full-length debut, and as the duo’s Lauren Morgan mentions in press notes, their latest single was produced with “a few new toys.” But interestingly enough, the single will further cement the Orlando-based duo’s reputation for crafting breezy and infectious pop that’s incredibly heartfelt and gushingly earnest — and in an age of sneering irony, and disingenuous, pre-packaged pop product, played on your multi-national conglomerate radio station, the Floridian duo are a welcome breath of fresh air.

The Orlando, FL-based duo will be embarking on a lengthy tour throughout the fall. Check out tour dates below.


Tour Dates 

SEP 14 / DENVER, CO / Globe Hall
SEP 17 / LOS ANGELES, CA / The Echo
SEP 20 / SAN FRANCISCO, CA / Great American Music Hall
SEP 22 / KALAMAZOO, MI / Audiotree Music Festival
SEP 23 / CHAMPAIGN, IL / Pygmalion Festival
OCT 3 / ATLANTA, GA / The Masquerade
OCT 5 / HOUSTON, TX / The Secret Group
OCT 6 / SAN ANTONIO, TX / Paper Tiger
OCT 7 / AUSTIN, TX / Barracuda
OCT 8 / DALLAS, TX / Club Dada
OCT 9 / NORMAN, OK / Opolis
OCT 12 / TALLAHASSEE, FL / Club Downunder
NOV 30 / SEATTLE, WA / Neumos *
DEC 1 / VANCOUVER, BC / Biltmore Cabaret *
DEC 3 / PORTLAND, OR / Aladdin Theater *
DEC 6 / SANTA CRUZ, CA / The Catalyst *
DEC 8 / SAN DIEGO, CA / The Irenic *
DEC 14 / PHOENIX, AZ / The Rebel Lounge
* w/ Chaos Chaos