Over the past few years, I’ve written a bit about the Vancouver, British Columbia-based dream pop act FRANKIIE, and as you may recall the act — Francesca Carbonneau, Nashlyn Lloyd, Samantha Lancaster, and Zoe Fuhr — can trace its origins to when its members met and rehearsed for what was initially meant to be a one-off gig in December 2013. However, as the story goes. each individual member felt such an instant and undeniable creative chemistry that they decided that they should make it a permanent band, one that eventually wound up touring across much of North America, including an East Coast tour opening for The Charlatans.
Interestingly, the past year or so has been a whirlwind for the Canadian dream pop act — and it included the recording sessions with Jason Corbett for the band’s forthcoming album Forget Your Head. The album’s latest single “Compare” is a lush and shimmering track with an anthemic hook that recalls (to my ears, at least) 80s New Wave and JOVM mainstays Wax Idols. And while continuing a run of carefully crafted singles, FRANKIIE’s latest may arguably be the most boldly ambitious and populist of their growing catalog — all while being grounded in a psychological realism.
“We have become normalized to a world of voyeurism, but often what we see is merely a projection of a life that isn’t even truly real,” the members of the band explain in press notes. “We can get lost in the illusion of beauty and success of others – of strangers – and, in turn, feel like our own life doesn’t measure up. ‘Compare’ is inspired by the negative yet constant relationship one can form with social media. It’s human nature to compare yourself to others, but it’s important to be aware of how unhealthy it can be. Especially when it’s being thrust at you nonstop through Instagram, Twitter, Facebook, whatever. We hope that ‘Compare’ can remind you to just stop and celebrate yourself. We are all special and are all amazing.