Electro pop artist Beca graduated from The Juilliard School and began touring the world, performing with a number of renowned artists while developing her own unique sound and voice. With the release of her first two EP’s Let’s Run Wild and Born to Fly through UK-based label This Is Music, Ltd., the label home of Charli XCX, Little Boots and others, Beca received both national and international attention from the likes of Filter Magazine, Stereogum, Under The Radar, Spinner, Consequence of Sound, Lucky, Société Perrier, Discobelle and Clash Magazine. Her single “Enabler” was a finalist in the Dance/Electronica category in last year’s International Songwriting Competition, a competition which saw more than 18,000 entries from 118 countries. Adding to a growing national and international profile, the pop artist has made appearances at CMJ, SXSW, Miami Fashion Week, and NXNE.
Co-produced by Midnight Magic‘s Morgan Wiley, Beca’s full-length debut effort Ecliptic reportedly integrates romantic songs with songs that celebrate the freedom to rise above difficult situations. The album’s first single “Bayonet” which according to Beca is a “meditation on breaking free from self-destructive fears, emerging from ad ark place, and finding freedom” manages to sonically channel Giorgio Moroder as the song pairs layers of undulating synths with Beca’s seductive cooing to craft a hook-laden sound that’s sweaty and pulses with an urgent sensuality.
The official video, produced by Beca’s sister Zoe Shack and creative direct/vfx Erica Jaffin from NYC-based firm Edit 1 features footage of the artist singing and dancing to pulsating backgrounds and strobe light in a sparse studio space.
The Edit 1 partnership came to fruition when Zoe and Erica brought the music video concept to pre-visualization studio owner Michael Zimbard. He stated: “I loved the idea of the “Bayonet” video right away. It was something that was going to let us show our full creative skill set on a single project.”