New Video: Check Out the Dark, Unsettling and Psychedelic Video for Nots’ “Reactor”

Naturally, when most people think of Memphis, TN and of its vibrant music scene, they would probably name-check a number of that city’s soul, funk, hip-hop and country acts that have called Memphis home. However, over the last couple of years, Memphis has quietly developed a reputation for a vibrant and burgeoning hardcore punk rock scene as Goner Records released works by severals that have received national attention including Ex Cult’s impressive thrasher punk album, Midnight Passenger and Nots’ synth and guitar-based We Are Nots.

Formed three years ago, Nots began as the longtime collaboration between Natalie Hoffman (guitar and a former member of Ex-Cult) and Charlotte Watson (drums), who have played together in several other local bands. Madison Farmer (bass) and Alexandra Eastburn (synths) were enlisted into the band early last year, and as a newly formed quartet, the band wrote and recorded material that sounds as though it owes a debt to the 60s era garage rock, punk and new wave – but with a frenetic, unhinged feel. In some way, We Are Nots instantly reminds me of the dark, sleazy punk clubs and shitty little bars I would spend too much time in catching even shittier bands and drinking to excess. Ah, memories!

Celebrating the band’s recent signing to UK-based label Heavenly Recordings, who will release We Are Nots across the European Union, and a lengthy fall tour across the US and Europe, the quartet released the official video for album single “Reactor.” As far as “Reactor,” the song sounds like what would happen if a punk band started to cover The B52s — chugging guitars, swirling synth chords, persistent drumming, throbbing bass paired with shouted lyrics to create a song that feels visceral and urgent, while being subtly psychedelic. The official video features stock footage from old B movies and horror films spliced with cheap psychedelic imagery, which gives the video an unsettling, anxious feel.

As I mentioned earlier, the band is going on an extensive tour across the US and the European Union, and it includes two dates here in Brooklyn. Check out the tour dates below for details.

Sept-19 – Memphis, TN – Cooper-Young Festival (Memphis Grizzlies/Goner Stage)

Sept-25 – Memphis, TN – Gonerfest 12 w/ Sonny Vincent, Ty Rex, Timmy’s Organism, Cuntz, Musk

Oct-19 – Nashville, TN – Stone Fox

Oct-20 – Cincinnati, OH – Comet

Oct-21 – Pittsburgh, PA – Mr. Roboto

Oct-22 – Philadelphia, PA – Kung Fu Necktie

Oct-23 – Boston, MA – Club Bohemia

Oct-24 – Brooklyn, NY – Tuff Weekend @ The Wick

Oct-25 – Brooklyn, NY – Tuff Weekend @ Acheron

Oct-27 – Montreal, QC – Brasserie Beaubien

Oct-28 – Toronto, ON – Smiling Buddha

Oct-29 – Oberlin, OH – Dionysus Discotheque (Oberlin College)

Oct-30 – Cleveland, OH – Now That’s Class

Oct-31 – Detroit, MI – UFO Factory

Nov-02 – Chicago, IL – Empty Bottle

Nov-03 – Indianapolis, IN – Hi Fi

Nov-04 – Columbus, MO – Rose Music Hall

Nov-05 – Springfield, MO – Outland

Nov-06 – Norman, OK – Mainsite Art Gallery

Nov-07 – Ft. Worth, TX – Lola’s

Nov-21 – Utrecht – Le Guess Who Festival

Nov 22 – Gronigen – Vera

Nov 23 – Antwerp – Hab Ets

Nov 24 – Nottingham – Chameleon Cafe

Nov 25 – Manchester – TBD

Nov 26 – London – Heavenly 25 @ The Garage

Nov 27 – Luxembourg – Rotundes Club

Nov 28 – Paris – BB Mix Festival