Soviet Soviet is Pesaro, Italy-based post-punk trio, who have received both national and international attention for a uniquely Italian take on the genre, while clearly drawing from familiar sources such as Joy Division/New Order and Echo and the Bunnymen, and shoegazers like RIDE, Slowdive, and others as you’ll hear on the wistfully nostalgic and anthemic “Endless Beauty” off the band’s recently released effort Endless.
Directed by fellow countryman Giulio Letizi, the recently released video for “Endless Beauty” features the members of the band performing the song in front of a projection screen that displays 60s stock footage of crashing waves, brilliant sunrises and sunsets and palm trees, cocksure surfers surfing but in wildly psychedelic hues, which creates both an aching nostalgia for a seemingly less complicated pass, while simultaneously being a reminder that like clockwork, another summer will soon be here. As the band explains of the video concept “We love this concept and these images complementing our music. We shot the live images of the band inside an old cinema where are from in Pesaro, Italy. ‘Endless Beauty’ reminds us of this kind of imagery — the beach, the surfers and days at the beach. We live in a coast city and love the sea.”