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New Video: JOVM Mainstays New Bleach Return with a Trippy Visual for Deceptively Breezy New Single

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Quebec City-based indie pop act and JOVM mainstays New Bleach features a duo known throughout Quebec for their work in acclaimed Francophone indie rock act Caravane — — Dominic Pelletier and Raphaël Potvin. And with the release of New Bleach’s first four singles, Pelletier and Potvin’s newest project proved to be a marked sonic departure from their work in Caravane:

The JOVM mainstays started 2021 with a gorgeously cinematic live session filmed in the Le Massif de Charlevoix, Quebec. Filmed in a mountainous forest cleaning, just off the coast of the St. Lawrence River, with a morning fog gently lifting, the sessions take place over the course of a day and night with the duo performing behind a futuristic lighting rig. The session features three singles I’ve written about previously — “Awake,” Silver Lining,” and “High.” The setting is breathtakingly gorgeous — in a way that only could be Quebec. 

Building upon a growing profile, the Quebec City-based duo’s debut EP Impressions is slated for a May 14, 2021 through Coyote Records. “Stranger,” the first single off the soon-to-be released EP is a breezy and vaporous synth pop number centered around delicate and shimmering synth arpeggios, ethereal vocals, skittering polyrhythm and a sinuous bass line. Sonically, the track reminds me of 80s synth soul and pop like Billy Ocean, but the song’s breeziness is deceptive. The song thematically asks big, existential questions — namely if true happiness is actually possible.

Directed by the members of New Bleach and Maxyme Gagné, the recently released video for “Stranger” is a stylish and trippy visual that features one of the band’s member several bandaged up as though he barely survived through a horrible accident while watching a series of commercials and terribly tragic news events on an old portable TV.

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