New Video: Introducing the Achingly Intimate Pop of Montreal’s Sophia Bel

 

Sophia Bel is an up-and-coming Quebec City-born, Montreal-based pop artist, who was musically raised by 2000s skate punk and emo wave. Her own work draws from the blurry outlines of her own childhood while exploring electro pop and trip-hop productions — while balancing candor and melancholy. Earlier this year, Bel released “Time,” a Moby-inspired track of her forthcoming, debut EP Princess of the Dead, Vol. 1.

Princess of the Dead, Vol. 1‘s second and latest single is the ethereal and moody “Don’t Forget.” Centered around softly strummed guitar and chunky synths, the song’s narrator finds herself desperately holding onto the last remnants of a relationship that’s been slowly drifting apart — and white reportedly inspired by Dido and Avril Lavigne, the song reminds me quite a bit of the breezy melancholy of JOVM mainstay (and fellow French Canadian) MUNYA and Tales of Us-era Goldfrapp.

Directed by Jean-François Sauvé, the incredibly intimate video for “Don’t Forget” was shot in the bathroom of Bel’s Montreal apartment in one continuous take, further emphasizing the sense of loss and ache at the core of the song.