New Video: The Cinematic and Haunting Visuals for Up-and-Coming Danish Pop Artist MATTIS’ “Loverboy”

Although he can trace the origins of his musical career to being the frontman of a local punk rock band, the Copenhagen-born and-based Mattis Jakobsen and his solo recording project MATTIS finds the former punk rocker going through a radical sonic departure; in fact, his debut single “Loverboy,” which Jakobsen has described as “viking soul” consists of a hauntingly spectral but decidedly low-end heavy production featuring tweeter and woofer rocking beats, a sinuous bass line, hand clap-led percussion and a wisp of smoke-like guitar line, and an infectious, club banging hook paired with Jakobsen’s sultry and tenderly aching vocals expressing a desperately yearning longing for something but not quite finding whatever it is that could fill the hole in your heart and soul. And as a result, the song captures a narrator, who is heartsick and and who has hopelessly fallen into an emotional and spiritual abyss that has led to a profound and unnerving loneliness.

“‘Loverboy’ is a personal story of mine, from around 3 years ago, where I had broken up with my girlfriend at that time, lost my apartment and was at a crossroad musically and in life generally,” Jakobsen explains in press notes. “I lived in basements, studios and friends’ couches. I didn’t feel any purpose. I didn’t feel connected with anyone. I felt alone, kinda like a wolf that is no longer part of the pack.”

Directed by Emil Kahr, the recently released and gorgeously cinematic video for “Loverboy” was shot over two days last month, with the first day being shot in Copenhagen and the second day shot at the Wade Sea, a Danish landmark. The video opens with the 6’8″ Jakobsen striding purposefully along the beach beneath growing and darkening storm clouds with the wind whipping around him. He’s the only figure you see on the beach, which further emphasizes his loneliness and then the video suddenly cuts to a beautiful woman who while being distinct is vague and just out of reach, which suggests that this woman is a lingering ghost, haunting the video’s lonely protagonist. And while being symbolic, the video viscerally emphasizes the themes and emotions within the song in an accessible and haunting fashion.