New Video: The Creepy and Surreal Visuals for The Loom’s “Fire Makes”

With the release of their debut full-length effort, Teeth, Brooklyn-based indie rock quartet The Loom — comprised of John Fanning (guitar, vocals), Lis Rubard (French horn, trumpet, keys, vocals), John Mosloskie (bass, vocals) and Mike Rasimas (drums) — saw a rapidly growing national and international profile as the album was critically praised by the likes of The New York Times, who called the band the “Next Big Thing,” Paste, who named the band “Best of What’s Next,” WXPN, who named them a “World Cafe Next” band, as well as breathless praise from Daytrotter and New Yorker. And as a result, the Brooklyn-based quartet toured extensively across North America — in particular across the US and Canada — and they’ve made tour stops as far away as Poland.

Produced by Kevin McMahon, best known for his work with Titus Andronicus and Real Estate and recorded at Marcata Recording, the Brooklyn-based quartet’s recently  released  sophomore album Here In The Deadlights  and thematically speaking revolves around some deeply personal experience — Fanning’s world up-ending split from his longtime partner and best friend of 14 years, followed by the difficult period of rebuilding one’s own life. And reportedly, the forthcoming effort is a radical sonic departure as the material has the band taking on a much more krautrock and psych rock-leaning sound, complete with layers of organs, feedback heavy guitars and ethereal horns all run through delay and other effects pedals as you’ll hear on the moody and buzzing “Fire Makes,” a song that sonically reminds me a little bit of My Jerusalem‘s Preachers — but with a tense sense of menace.

The recently released music video follows a self-help group similar to Alcoholics Anonymous that initially starts out as expected but takes a turn for the darkly surreal and tortuous — with a subtle nod to a cult-like religious ritual.