New Video: The Dark and Creepy Sounds and Visuals for Yassou’s “Fall Again”

Compared of Lilie Bytheway Hoy (lead vocals, bass), James Jackson (guitar, drums, vocals), A.J. Krumholz (guitar, keys, vocals),  Patrick Aguirre (drums) and Theo Quimby (drums, piano, vocals), the quintet Yassou originally formed in upstate New York and are currently based in San Francisco.  Since their formation, the quintet have developed a reputation for crating deeply emotional pop music that employs unconventional song structures and shifting time signatures. 

After playing at last fall’s CMJ Festival, the members of the band came up with an ambitious concept, designed to prove to themselves and other unsigned indie artists that they didn’t need major record labels, big budgets, high end studios or huge production teams to create inspired, meaningful material, no matter how large in scale or theme. Interestingly, the quintet’s latest “EP,”  for lack of a better description, won’t be released digitally or physically but instead, in a multimedia, singles-based world, their “EP” is comprised of five videos recored over 8 months with three Bay Area-based producers —   Gary Yost, Amy Harrity, and Peter McCollough each of whom brought a different interpretation, different feeling, color and emotion to the overarching themes of the story within the “EP.” The five songs were written and recorded, and re-recorded over the last year in the homes and apartments of the band members, and studios over the past year, with all engineering, producing and mixing responsibilities being kept within the band.

As the press notes mention, the band made this specific project to not only express a set of feelings and ideas within them but with the clear intention to share them with others and move others with the images and sounds. “Fall Again,” the first video of the series is an ominous and slow-burning song comprised of subtle layers of buzzing and cascading synths and persistent drums paired with angularly strummed guitar and bass, and Hoy’s ethereal vocals to craft a sound that’s atmospheric yet murky and anxious, as though it captures the psyche of someone on the verge of a nervous breakdown.

The official video captures what looks like a dark and surreal ritual in which the video’s protagonist is undressed and mildly tortured by having a variety of liquids poured over her, with cuts of Hoy singing the song’s lyrics in silhouette. It’s seductive and yet as fittingly murky and as creepy as the song.

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