New Video: The Dream-like Visuals and Sounds of Provo’s Goldmyth

Influenced by Joni Mitchell, James Blake and Sujfan Stevens, Goldmyth is classically trained Provo, UT-based harpist, singer/songwriter and critically applauded electro pop artist, who decided to use her instrument to experiment with a variety of musical styles and sounds. As she explains in press notes “One day, I realized I could merge by my two passions and write songs for the harp. I’d lock myself in a practice room in the school of music basement and write songs. Then, I started using a looping pedal to add harp and vocal layers.” The Provo-based artist adds, “I’ve always been drawn to music that fuses different styles, so it escalated naturally to anchoring the harp with synths and beats to create a dreamy but half-way familiar world.”

The Provo-based singer/songwriter and harpist’s Nate Pyfer-produced debut EP Faded Dream — an appropriate title for such an ethereal sound — was released earlier this year to priase from Hilly Dilly and others, and as you’ll hear on EP single “Has To Be Better,” Goldmyth specializes in crafting remarkably tight, otherworldly pop that feels and sounds like a half-remembered fever dream — all while being radio friendly; but this shouldn’t be surprising as Goldmyth’s material focuses on how people craft a narrative of how a relationship ended; “the memories are so corroded that little details feel important but the structure and storyline are distant and hard to place, like it was a dream. That’s how daily life is too, the day to day details are in the foreground and the overall plans and bigger themes are only visible in quiet, sometimes somber moments.” And at the core of “Has To Be Better” is the lingering ghosts of a relationship, as the song’s narrator is left with constant memories of things that have gone wrong but typically without larger context — that screwed up and embittering relationships involve two fucked up people who meet and inadvertently fuck with each other; however, in this song, the narrator seems resolved on one important thing — that the relationship can only proceed if things improve. And yet, there’s something foolish about it, as though the song’s narrator refuses to move on from something that most people would see as obvious.

Directed by Alex Vaughn, the recently released visuals for “Has To Be Better” places Goldmyth in a variety of vividly-shot,  dream-like scenarios, including several sequences inhabited by a variety of dopplegangers, whose faces we never see, and naturally it adds to the dream-like quality of the song.