New Video: The Optimistically Sunlit and Tropical Visuals for The Charlatans’ “Plastic Machinery”

Although they’ve gone through a series of lineup changes since their formation back in 1989, The Charlatans (sometimes known Stateside as The Charlatans UK) have managed to be one of the UK’s most commercially and successful acts ever as they’ve had 12 albums land within the Top 40 of the UK Charts, including 17 Top 30 singles and four Top 10 singles. Ironically enough, the band has achieved such tremendous sBMuccess while being extraordinarily unlucky: Rob Collins, the band’s original keyboardist died in a car accident during the recording sessions of the band’s fifth album; Jon Brookes, the band’s original drummer died after being diagnosed with a brain tumor; Tim Burgess, the band’s frontman, founding member and primary songwriter has battled through drug and alcohol addiction throughout the band’s history; and at the band’s biggest commercial success, the members of the band discovered that their accountant hadn’t ensured that their taxes were paid, and worse yet, had been embezzling money from the band for years — and as a result, the money they earned from playing the UK’s largest festivals over a period of years, had to be forfeited to pay their tax debts. Certainly, while any one of those events could have curtailed many bands, the members of The Charlatans have stubbornly continued onward.

The band’s forthcoming, thirteenth full-length album Different Days is slated for a May 26, 2017 release through BMG and the album, which was co-produced by Jim Spencer, was recorded at the band’s studio in Cheshire, and features guest spots from a variety of friends and collaborators including Paul Weller, Johnny Marr, The Verve’s Pete Salisbury,  The Brian Jonestown Massacre‘s Anton Newcombe, crime writer Ian Rankin and writer/actress Sharon Horgan among others. Different Days‘ latest, mid- tempo single “Plastic Machinery,” will further cement the band’s reputation for crafting enormous and rousing hooks within a song that possesses a bittersweet feel that clearly draws from equally hard-fought and heartbreaking experience; but just underneath the surface is the hopeful and somewhat optimistic vibe of someone who’s managed to survive in the face of incredible odds.

The recently released music video features Tim Burgess and the band alternately brooding and hanging out while presumably on tour — and the video alternates between footage shot with a Super 8 and a digital recorder while capturing the band in a gorgeous, sun-lit environs.