New Video: The Psychedelic and Colorful, New Video for The Auras’ “Sure Shot”

Comprised of long-time friends longtime friends, Aaron McCoy (drums), Hank Van Harten (bass, vocals), David Zboch Alves (keyboards, vocals), Peter Dasilva (guitar, vocals), Robb Schaede (guitar and vocals) and Dallas Wheeler (guitar, vocals), the Toronto,ON-based sextet The Auras formed in 2008. And within a year, the Canadian sextet quickly became part of Toronto’s psych rock scene when Optical Sounds discovered the band and helped them book shows with several other local psych acts including The Hoa Hoa’s, Action Makes, The Mark Inside and The BB Guns.

Building a profile both locally and nationally, The Auras have opened for a number of renowned acts including Temples, Spindrift, Crystal Stilts and Ringo Deathstarr, and have received praise from Hero Magazine and Indie Underground for a sound that draws influence from The MC5, Asteroid #4 and Spacemen 3 among others.

“Sure Shot,” the latest single from the band’s forthcoming Saturn Day EP consists of swirling and shimmering guitar chords played through layers upon layers of reverb, ethereal harmonies also fed through layers upon layers of reverb, infectious 60s bubblegum pop-leaning hooks and a trippy solo to craft a song that sounds as though it could have been released in 1966 — without sounding as though it were revivalist mimicry but interestingly enough, reminding the listener that the songs of that era were finely crafted and infectiously catchy.

The recently released official video for “Sure Shot” evokes some familiar psychedelic tropes — swirling and spinning lights, burst of neon colors superimposed over every day objects including lights, doors, empty rooms and the likes. It’s fittingly psychedelic and evokes the sensation of taking hallucinogens and staring at the patterns created by a party light — or by a lava lamp.