With the release of their critically applauded sophomore album Wahzu Wahzu, the Altamont, NY-based art pop duo The Parlor, comprised of multi-instrumentalist, singer/songwriter, production and husband and wife team of Jen O’Connor and Eric Krans further cemented a growing reputation for a fearless willingness to explore a variety of sound palettes and styles while crafting intimate and thoughtful pop music; in fact, the Altamont, NY-based duo have progressed from indie folk to stomp and clap trance folk to “campfire disco” as Pitchfork described Wahzu Wahzu.

Slated for an April 13, 2018 the Altamont, NY-based art pop duo’s forthcoming, third full-length effort Kiku derives its name for the Japanese word for chrysanthemum. According to O’Connor and Krans, chrysanthemum began blooming in their farmhouse garden immediately following their second miscarriage, and for the couple, the flower became a symbol of their grief, despair, resilience and faith. Sonically speaking, the album represents a continued evolution of their overall sound, as Kiku is the duo’s first foray into trigged samples and orchestral synth soundscaping. “Kiku grew into something we never anticipated,” the couple admits in press notes. As they were grieving, they turned to their art and began writing and recording material inspired by what they were feeling and thinking, as the couple says they felt themselves “reaching out across the plane of the living and the dead, where we stumbled upon the tiny hand of the soul we lost. We brought a pice of her, of Kiku, back with us.”

Understandably, the material on Kiku sounds gloomier and more anxious than their previously released work while reportedly balancing a playful and relaxed air at points that suggests that while profoundly serious, the album can be coquettish, sexy and earnest; in some way, the album is meant to be the inner world of a couple, who keep trying over and over again — perhaps, because as cheesy as it may sound to some, they have each other.

Kiku’s first single, album opener “Soon” draws from dream pop, contemporary electro pop, movie soundtracks, jazz and experimental pop in a heady and swooning mix — and while to my ears, bringing to mind the work of Moonbabies, Beacon, Softspot, Mazzy Star and Flourish//Perish-era BRAIDS, the members of The Parlor manage to specialize in incredibly slick and lush production featuring soaring hooks paired with fearlessly heartfelt lyrics and sentiment. Yes, it’s meant to break your heart time and time again, but with a deeper purpose — to remind the listener of their empathy. Grief is grief is grief. We all know this and we all experience it at various points in our lives, and we try to move froward; that is what people do after all.

As O’Connor and Krans explain in press notes, “‘Soon’ was intended as a metaphor for the stages of grief. The chrysanthemums represent grief itself. We carry grief around with us, often to unlikely places. We try at times to let it go, to fling our grief from great heights or hope it’s carried off by time — an offering to the flowing waters of the hills. But ultimately we find ourselves steeping in it, drowning in it, and ideally cleansed by it in a baptism of intentional release. Allowing ourselves to stop fighting forces us to experience things that, as humans, we often try desperately to avoid. Allowing ourselves to dance in glowing sunlight empowers us to reclaim our spirit. And we are transported to a deeper place of understanding of one’s self and of the human experience as we know it. ‘Soon’ is an expression of painful hope and illuminated heart.”

The duo directed, shot and edited the video for “Soon” and naturally, the video prominently features chrysanthemums throughout — sometimes the husband and wife duo proudly and defiantly carrying them about, at other points, the flowers are being offered to the proverbial flowing waters of time or treated as a sort of sacrifice; but no matter what the flowers and their grief is inescapable — until they accept it.