Tag: Bravo Musique

New Video: Montreal’s Naomi Shares an Accessible and Infectious Banger

Naomi is a Montréal-based multi-disciplinary artist, who after studying theater, first made a name for herself when she began to land roles on both the small and big screen by the time she turned 14. She also went on to study dance at École de danse contemporaine de Montréal

As a dancer, the Montreal-based multidisciplinary artist has appeared in and/or choreographed music videos for RihannaMarie-MaiCoeur de Pirate and others, as well as for local dance performances. While she was establishing herself as an actor and dancer, the Montreal-based artist quietly developed a passion for singing — without fully giving herself permission to explore it fully. Interestingly, Coeur de Pirate’s Beátrice Martin saw star potential in the Montreal based multi-disciplinary artist and took her under her wing. 

Encouraged by Martin’s mentorship and encourage, Naomi began to realize that she was never far off from making her own music. All that she needed was a bit of a push.

She signed with Bravo Musique, an acclaimed, local tastemaker label, and then began writing her own original material. Since then, she has taken a bold leap into a career as a pop singer and artist. Her first two singles “Tout à nous” and “Zéro stress” have received airplay on WKNDRouge FMArsenal, POP, CVKMand several other regional radio stations across Quebec.

Now, as you might recall, the rising French Canadian artist has also released two more singles this year:

  • The club friendly, Rowan Mercille and Naomi co-written “Semblant,” which I wrote about earlier this year. Centered around glistening synth arpeggios, skittering trap-meets-Carribbean beats paired with her sultry delivery and an infectious hook, “Semblant” is a remarkably self-assured summertime banger, that also reveals a bonafide superstar in the making. 
  • Pas le temps de jouer,” a slickly produced and self-assured banger centered around shuffling reggaeton-meets-trap beats, glistening synth bursts paired with the rising Canadian artist’s sultry delivery and her seemingly unerring knack for crafting a big, razor sharp hook. Much like its immediate predecessor, “Pas le temps de jouer” is an accessible, summertime bop that will help launch a bonafide superstar into the stratosphere.

Naomi’s latest single “Okay Alright” is a sultry, genre-defying, bop centered around skittering, tweeter and woofer rattling boom bap, bursts of strummed guitar and rumbling low end paired with the rising French Canadian’s sultry vocal delivery singing the song’s verses primarily in French and the song’s infectious hook in English. “Okay Alright” continues remarkable run of slickly produced, accessible club bangers, with the English hook seems to have the rising Montreal-based artist reaching for a bigger, global audience outside of the Francophone world. And she does so while retaining the elements of her sound and approach that have won her audiences at home.

Directed by Élise Lussier, the accompanying video for “Okay Alight” stars Naomi and a collection of friends at an abandoned summer camp site, have water gun and water balloon fights, dancing the day and night away, and goofing off. The fun that they have is infectious. And it should remind you of easier, warmer, carefree days.

New Video: Montréal’s Naomi Shares Another Sultry, Summertime Banger

Naomi is a Montréal-based multi-disciplinary artist, who first after studying theater made a name for herself when she started landing roles on both the small and big screen when she was 14. Because she has long seen art as a continuous means of expression, she went on to study dance at the École de danse contemporaine de Montréal.

As a dancer, Naomi has appeared in and/or choreographed music videos for Rihanna, Marie-Mai, Coeur de Pirate and others, as well as for local dance performances. While she was establishing herself as an actor and dancer, the Montreal-based artist quietly developed a passion for singing — without fully giving herself permission to explore it fully. Interestingly, Coeur de Pirate’s Beátrice Martin saw star potential in the Montreal based multi-disciplinary artist and took her under her wing.

Encouraged by Couer de Pirate’s mentorship and encouragement, Naomi began to realize that she was never far off from making her own music. All that she needed was a little push.

Signed to Bravo Musique, the Montreal-based artist began to write her own material and has taken a bold leap into a career as a pop singer. Naomi’s first two singles “Tout à nous” and “Zéro stress” have received airplay on WKND, Rouge FM, Arsenal, POP, CVKM and several other regional radio stations across Quebec.

The rising Canadian artist also released the club friendly, Rowan Mercille and Naomi co-written “Semblant,” which I wrote about earlier this year. Centered around glistening synth arpeggios, skittering trap-meets-Carribbean beats paired with her sultry delivery and an infectious hook, “Semblant” is a remarkably self-assured summertime banger, that also reveals a bonafide superstar in the making.

“Pas le temps de jouer,” Naomi’s latest single continues a remarkable run of slickly produced and self-assured bangers centered around shuffling reggaeton-meets-trap beats, glistening synth bursts paired with the rising Canadian artist’s sultry delivery and her seemingly unerring knack for crafting a big, razor sharp hook. Much like its immediate predecessor, “Pas le temps de jouer” is an accessible, radio friendly and club friendly track that’s simultaneously a summertime bop and a platform to launch a bonafide superstar into the stratosphere.

Directed by Clare L’heureux-Garcia, the accompanying video follows Naomi and a diverse collection of dancers through a series of brightly colored set ups — including one, where the collection of dancers, are like paintings in a museum.

New Video: JOVM Mainstay Thaïs Shares a Glistening New Bop

Rising Montreal-based singer/songwriter and JOVM mainstay Thaïs specializes in an atmospheric and delicate take on pop centered around the French Canadian artist’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional, confusing, heartbreaking love.

Last year’s Paradis Artificiels EP featured two tracks I wrote about:

  • Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply
  • Sushi Solitude,” an atmospheric and delicate bit of synth pop that brought Washed Out to mind. 

2022 has been a big year for the Montreal-based JOVM mainstay: Earlier this year, Thaïs signed to Bravo Musique, who will be releasing her newest EP Tout est parfait: acte un on May 6, 2022.

Tout est parfait: acte un will feature “Arrête de danser,” a slickly produced bop centered around glistening and atmospheric synth arpeggios and trap beats that saw the rising French Canadian artist alternating between a syncopated trap-like flow for the song’s verses and ethereal cooing for the song’s hook and choruses. And while arguably being one of her most club friendly songs, “Arrête de danser” is a bitter tell-off to an unhealthy, dysfunctional lover that the song’s narrator knows deep down is wrong for her — and yet can’t quite quit.

The EP’s second and latest single, the Coeur de Pirate co-written, Renaud Bastien-produced “Vieux Port,” continues a run of danceable and seemingly upbeat bops featuring wobbling bass synth, glistening and arpeggiated synth melodies, twinkling keys, some brief bursts of industrial clang and clatter and soaring strings paired with Thaïs ethereal cooing. But just underneath the surface is a song that details a relationship that’s seemingly on the ropes while contemplating the passing of time and the desire to turn the clock back — with the knowledge you have now.

Directed by Jeanne Joly, the accompanying video for “Vieux Port” is a stylistically shot visual that features the Montreal-based JOVM in an art covered room creating her own art and dancing expressively.