Over the past couple of years, I’ve spilled quite a bit of virtual ink covering rising Montréal-based multi-disciplinary artist, singer/songwriter and pop artist Naomi. After studying theater, the Canadian artist first made a name for herself acting in roles on both the small and big screen by the time she turned 14.
Naomi went on to study dance École de danse contemporaine de Montréal. As a dancer, she has appeared in and/or choreographed music videos for the likes of Rihanna, Marie-Mai, Cœur de Pirate and others, as well as for local dance performances.
While she was establishing herself as an actor and dancer, the Montréal-based artist quietly developed a passion for singing — without giving herself permission to explore it fully. However, Cœur de Pirate, a.k.a. Beátrice Martin saw potential and took Naomi under her wing. Encouraged by Martin’s mentorship, the rising Canadian artist began to realize that she was never far off from making her own music. All she needed was a bit of a push.
Naomi signed with Martin’s Bravo Musique, the label home of JOVM mainstay Thaïs, Cœur de Pirate, Chocolat and lengthy list of acclaimed local Francophone acts, and began writing her own original material. Since then, the rising Montréal-based artist has taken a bold leap into a career as a singer/songwriter and pop artist. Her first two singles “Tout à nous” and “Zéro stress” received airplay on WKND, Rouge FM, Arsenal, POP, CVKM and several other regional radio stations across Quebec.
She went on to release a batch of sleek, slickly produced singles that I’ve written about on this site, including last year’s “Hot Ex,” a song that paired the JOVM mainstays’ sultry delivery with a soulful, Larry Levan-like house music-inspired production featuring twinkling keys, bursts of sexy Quiet Storm-like horn, skittering beats and a remarkably catchy hooks. Despite the sultry exterior, “Hot Ex” was part break-up song, part tell-off, part revenge fantasy, full of the bitterness disappointment over a relationship ending, tiger heartbreak over what could have been, the crazed desire for revenge, and the stupidly desperate and dim hope for reconciliation that can only come from randomly running into an ex-lover on the street — or at a party.
The French Canadian JOVM mainstay’s latest single “Phénomène” is a slickly produced bit of dance floor friendly bop built around a hook-driven house music-meets- Rihanna-like production featuring glistening synth arpeggios, a propulsive and infectious groove serving as a lush, silky bed for Naomi’s sultry delivery singing lyrics in both French and English.
Thematically, the song has a powerfully feminist message — that it’s time to take responsibility for your life and your life’s path, to be proud of yourself and accomplishments and perhaps more important, to just be your damn self.
Directed by Ariana Tara, the video is set at a nightclub and captures the ebullience and joy of the nightclub — everywhere.
