Big Boy’s latest single “Like It Doesn’t Hurt” will further cement Cardin’s burgeoning reputation for aching jazz/soul and pop vocals — and in this case paired with a sparse yet extremely contemporary production featuring twinkling and moody keys, undulating synths and electronics and stuttering boom bap-like drum programming and a guest spot from Montreal-based emcee Husser; while lyrically, the song describes a turbulent and dysfunctional relationship full of ecstatic highs, crushing lows, bitter and aching separations. And as a result of both Cardin’s vocals and the production, the song possesses a swooning almost drunken urgency — and it should remind the listener of young, foolish, passionate, heartbreaking love.
Directed by Kristof Brandl, the recently released video for “Like It Doesn’t Hurt” features the song’s collaborators Charlotte Cardin and Husser as the video’s central couple and with a series of frenetic cuts and flashbacks, the video emphasizes the turbulent and tumultuous relationship at the core of the song as you’ll see a couple who fight and love passionately and are separated after a violent incident, which has Husser arrested and sent to jail.
