Tag: No Joy Motherhood

Video by William Ruben Helms

New Video: JOVM Mainstay No Joy Teams Up with Arch Enemy’s Alissa White-Gluz on a Feverish Visual for “Dream Rats”

Over the past three years or so of this site’s history,  I’ve written quite a bit about Montreal-based singer/songwriter, multi-instrumentalist, producer Jasamine White-Gluz, the creative mastermind behind the critically applauded JOVM mainstay act No Joy.  Initially starting out as a series of emailed guitar riffs between White-Gluz and her then-bandmate Laura Lloyd, the project has always been centered around White-Gluz’s penchant for restless experimentation. And throughout the project’s history, it has gone through a number of different sonic permutations with subsequent albums showcasing her love of delay-saturated jangle, industrial distortion and sludgy droning over disco-like beats.

Now, if you’ve been frequenting this site over the past handful of months, you’d recall that White-Gluz’s Jorge Elbrecht-produced Motherhood is slated for a Friday release through Joyful Noise Recordings and Hand Drawn Dracula in Canada. The album is the Canadian-based artist’s first full-length album album in five years, and reportedly, the album finds her returning to the project’s early, DIY recording, shoegazer roots — but the material finds the JOVM mainstay continuing to expand upon her sound with the incorporation of elements of trip-hop, trance, nu-metal/deathcore and others. Some of the album’s genre-defying approach was inspired by White-Gluz’s many tours with genre-divergent artists: touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.”

So far I’ve written about two of Motherhood’s singles —  “Birthmark,” which managed to be a seamless and trippy synthesis of Brit pop, shoegaze, trip-hop and shoegaze with a soaring hook and the Amoral-era Violens-like “Four.” “Dream Rats,” Motherhood’s third and latest single features White-Gluz’s sister Alissa White-Gluz, a member of deathcore supergroup Arch Enemy. Centered around thunderous drumming, synth choirs, twinkling strings, power chord shredding and soaring hooks, the song is a maximalist fever dream that recalls the aforementioned Violens while being a radio friendly 3.35.

“I’ve never collaborated musically with my sister before,” Jasamine White-Gluz says in press notes. “When we were kids we would sing and play music together but as we’ve both become adults and touring musicians we’ve never had a chance to work together. This is the heaviest song on this record so it felt fitting to have her on there. There is something special about her being on this album, specifically because it’s an exploration of family and motherhood.”

Directed by Beatrice Scharf-Pierzchala, the recently released video stars the White-Gluz sisters and a duck named Success, who’s something of a local celebrity in Montreal. (I just looked up the backstory behind Success and it’s adorable. And if you want to see a picture that will make your heart melt, there’s a picture of the bird on the Montreal metro.)

While the video is something of a surreal fever dream, the White-Gluz sisters bigger purpose was to spotlight the Le Nichoir Wild Bird Rehabilitation Centre, a non-profit organization located in Hudson, Quebec. Their mission is to conserve wild birds as part of Canada’s natural heritage. For more information and to donate, check out the following: https://www.canadahelps.org/en/charities/le-nichoir-wild-bird-rehabilitation-centre/

Single Review by William Ruben Helms

Throughout the past three year or so I’ve written about Montreal-based singer/songwriter, multi-instrumentalist, producer Jasamine White-Gluz, the creative mastermind behind the critically applauded JOVM mainstay act No Joy.  Initially starting out as a series of emailed guitar riffs between White-Gluz and her then-bandmate Laura Lloyd, the project has always been centered around White-Gluz’s penchant for restless experimentation. And throughout the project’s history. it has gone through a number of different sonic permutations with subsequent albums showcasing her love of delay-saturated jangle, industrial distortion and sludgy droning over disco-like beats.

Back in 2018, White-Gluz collaborated with Spacemen’s 3 Pete Kember, (a.k.a. Sonic Boom) on a collaborative EP that saw her trading the guitars she had long been known for, for modular synths — with the effort’s material baring a resemblance to Kid A and Amnesiac-era Radiohead.

Now, if you’ve been frequenting this site over the past handful of months, you’d recall that Gluz’s Jorge Elbrecht-produced Motherhood is slated for an August 21, 2020 release through Joyful Noise Recordings and Hand Drawn Dracula in Canada. The album is the Canadian-based artist’s first full-length album album in five years, and reportedly, the album finds her returning to the project’s early, DIY recording, shoegazer roots. But the album’s material finds Gluz continuing to expand upon her overall sonic palette with the incorporation of elements of trip-hop, trance and nu-metal. Interestingly, some of the album’s genre-defying sound was inspired by the JOVM mainstay’s tours with genre-divergent artists: while touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.”

So far I’ve written about two of Motherhood‘s singles —  “Birthmark,” which managed to be a seamless and trippy synthesis of Brit pop, shoegaze, trip-hop and shoegaze with a soaring hook and the Amoral-era Violens-like “Four.” “Dream Rats,” Motherhood‘s latest single features White-Gluz’s sister Alissa White-Gluz, a member of deathcore supergroup Arch Enemy, Centered around thunderous drumming, synth choirs, twinkling strings, power chord shredding and soaring hooks, the song is a maximalist fever dream that recalls the aforementioned Violens but while being a radio friendly 3.35.

“I’ve never collaborated musically with my sister before,” Jasamine White-Gluz says in press notes. “When we were kids we would sing and play music together but as we’ve both become adults and touring musicians we’ve never had a chance to work together. This is the heaviest song on this record so it felt fitting to have her on there. There is something special about her being on this album, specifically because it’s an exploration of family and motherhood.”

Video by William Ruben Helms

New Video: JOVM Mainstays No Joy Follows Up-and-Coming Artist Ashley Diabo in her Home in Playful Visual for “Four”

I’ve written quite a bit about Montreal-based singer/songwriter, multi-instrumentalist and producer Jasamine White-Gluz over the course of the past handful of years. Gluz is the creative mastermind of the critically applauded JOVM mainstay act No Joy.  Starting over a decade ago as a series of emailed riffs between White-Gluz and Laura Lloyd, the project has been centered around White-Gluz’s restless experimentation — and since its formation, No Joy has gone through a number of different sonic permutations with subsequent albums showcasing her penchant for delay-saturated jangle, industrial distortion and sludgey drones over disco-like beats. 

Back in 2018 White-Gluz collaborated with Spacemen’s 3 Pete Kember, (a.k.a. Sonic Boom) on a collaborative EP that saw her trading the guitars she had long been known for, for modular synths — with the effort’s material seemingly indebted to Kid A and Amnesiac-era Radiohead.

Slated for an August 21, 2020 release through Joyful Noise Recordings and Hand Drawn Dracula in Canada, the Jorge Elbrecht-produced Motherhood is White-Gluz’s first No Joy full-length album in over five years. Reportedly, the album’s finds White-Gluz returning to the project’s early, DIY recording, shoegazer roots — but while continuing to expand upon her overall sonic palette with the incorporation of elements of trip-hop, trance and nu-metal-like power chords among others. Interestingly, some of the album’s sound was inspired by the Montreal-based JOVM mainstay’s tours with genre-divergent artists: while touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.”

Earlier this year, I wrote about “Birthmark,” Motherhood’s first single. Centered around atmospheric synths, propulsive boom-bap beats, muscular percussion, shimmering blasts of guitars and a soaring hook, the song was a seamless and trippy synthesis of Brit Pop, shoegaze, trip-hop and house music. “Four,” the album’s latest single continues the album’s  experimental bent a bit further: Centered around sizzling power chords, atmospheric electronics, wobbling synth arpeggios, tweeter and woofer rocking beats and an enormous hook, “Four” manages to recall Amoral-era Violens — but while possessing a mischievous, yet boldly feminine energy. 

Directed by Jodi Heartz, the recently released video for “Four: follows Kanienʼkehá꞉ka (Mohawk) visual artist Ashley Diabo at her home in Kahnawake, Quebec. Diablo’s primary medium is makeup  — and her work is deeply inspired by her home, family, Pennywise and nature. She has worked with Dazed Magazine, King Kong Magazine and brands like SSENSE and trans model, actress, and activist, Hunter Schafter. Diabo’s life is seemingly that of a prototypical suburban young woman: we see her putting on the vibrantly colored make up, she wears through the video, playing with and caring for her dog and cat, goofing off and daydreaming and swimming in her pool. And she does all of this with an infectious and warm smile and a playful energy that is — well, simply put, endearing. I couldn’t help but like this young woman and I think you will too. 

As White-Gluz explains, the aim of the Heartz-directed video was “to appreciate Ashley at home, hoping to inspire all to embrace the love and inspiration of their home, the way Ashley reminds us every day. She has a special gift to make the everyday more and better and magical.”

Video by William Ruben Helms

New Video: No Joy Releases a Trippy Visual for Shimmering and House Music-Leaning “Birthmark”

Jasamine White-Gluz is a Montreal-based singer/songwriter, multi-instrumentalist and producer, best known as the creative mastermind behind the critically applauded recording project No Joy. Starting over a decade ago as a series of emailed riffs sent back and forth between White-Gluz and Laura Lloyd, the project has been centered around White-Gluz’s  restless experimentation, going through a number of different sonic permutations through the years with subsequent albums showcasing a penchant foe delay-saturated jangle, industrial distortion and sludgey drones over disco beats. 

In 2018, White-Gluz collaborated with Spacemen’s 3 Pete Kember, a.k.a. Sonic Boom on a collaborative EP that saw the Montreal-based singer/songwriter and multi-instrumentalist trading the guitars she was best known for, for modular synths on an effort that seemed indebted to Kid A and Amnesiac-era Radiohead. Interestingly, Motherhood, the first No Joy full-length effort in five years, is reportedly sort of return to form with the material echoing the project’s early shoegazer roots, while expanding the overall sonic palette with nods at trip hop, trance and with the reincorporation of guitars, nu-metal.

Slated for an August 21, 2020 release through Joyful Noise Recordings and Hand Drawn Dracula in Canada, the Jorge Elbrecht co-produced Motherhood is the culmination of several years writing outside of White-Gluz’s comfort zone and a return to DIY recording with a growing and deepening expertise in production. 

Touring with genre-divergent artists has helped the Montreal-based artist’s genre-defying sound and approach: while touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.” “Birthmark,” Motherhood’s first single features atmospheric synths, propulsive boom-bap like beats further emphasized with muscular bongos and other percussion, shimmering blasts of guitars centered around a sng alternating loud and quiet sections and a soaring hook. Sonically, the song is a trippy yet seamless synthesis of Brit Pop, shoegaze, trip hop and house music.

Directed by Jordan “Dr. Cool” Minkoff, the recently released video was shot adhering to social distancing guidelines and features footage that White-Gluz shot at her home and stars Diavion Nichols, a dancer that the Montreal-based artists found on Instagram and a goat named Piquette.  “We made this video while in quarantine. I filmed myself at home and asked my very talented friend Jordan to help build a world around the footage,” White-Gluz says of the recently released video. “Diavion had been dancing to No Joy on his instagram and I was a huge fan so reached out and asked him to choreograph a routine for this song. While in the studio, I wanted to keep the energy fun and throw any ideas at the wall. We ended up watching the video for ‘Puff Puff Give’ by Hannah’s Field, pulled out some bongos, a broken clarinet, drank 12 bottles of sake and did group chants.”