Jasamine White-Gluz is a Montreal-based singer/songwriter, multi-instrumentalist and producer, best known as the creative mastermind behind the critically applauded recording project No Joy. Starting over a decade ago as a series of emailed riffs sent back and forth between White-Gluz and Laura Lloyd, the project has been centered around White-Gluz’s restless experimentation, going through a number of different sonic permutations through the years with subsequent albums showcasing a penchant foe delay-saturated jangle, industrial distortion and sludgey drones over disco beats.
In 2018, White-Gluz collaborated with Spacemen’s 3 Pete Kember, a.k.a. Sonic Boom on a collaborative EP that saw the Montreal-based singer/songwriter and multi-instrumentalist trading the guitars she was best known for, for modular synths on an effort that seemed indebted to Kid A and Amnesiac-era Radiohead. Interestingly, Motherhood, the first No Joy full-length effort in five years, is reportedly sort of return to form with the material echoing the project’s early shoegazer roots, while expanding the overall sonic palette with nods at trip hop, trance and with the reincorporation of guitars, nu-metal.
Slated for an August 21, 2020 release through Joyful Noise Recordings and Hand Drawn Dracula in Canada, the Jorge Elbrecht co-produced Motherhood is the culmination of several years writing outside of White-Gluz’s comfort zone and a return to DIY recording with a growing and deepening expertise in production.
Touring with genre-divergent artists has helped the Montreal-based artist’s genre-defying sound and approach: while touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.” “Birthmark,” Motherhood‘s first single features atmospheric synths, propulsive boom-bap like beats further emphasized with muscular bongos and other percussion, shimmering blasts of guitars centered around a sng alternating loud and quiet sections and a soaring hook. Sonically, the song is a trippy yet seamless synthesis of Brit Pop, shoegaze, trip hop and house music.
Directed by Jordan “Dr. Cool” Minkoff, the recently released video was shot adhering to social distancing guidelines and features footage that White-Gluz shot at her home and stars Diavion Nichols, a dancer that the Montreal-based artists found on Instagram and a goat named Piquette. “We made this video while in quarantine. I filmed myself at home and asked my very talented friend Jordan to help build a world around the footage,” White-Gluz says of the recently released video. “Diavion had been dancing to No Joy on his instagram and I was a huge fan so reached out and asked him to choreograph a routine for this song. While in the studio, I wanted to keep the energy fun and throw any ideas at the wall. We ended up watching the video for ‘Puff Puff Give‘ by Hannah’s Field, pulled out some bongos, a broken clarinet, drank 12 bottles of sake and did group chants.”