New Video: JOVM Mainstay No Joy Teams Up with Arch Enemy’s Alissa White-Gluz on a Feverish Visual for “Dream Rats”


Over the past three years or so of this site’s history,  I’ve written quite a bit about Montreal-based singer/songwriter, multi-instrumentalist, producer Jasamine White-Gluz, the creative mastermind behind the critically applauded JOVM mainstay act No Joy.  Initially starting out as a series of emailed guitar riffs between White-Gluz and her then-bandmate Laura Lloyd, the project has always been centered around White-Gluz’s penchant for restless experimentation. And throughout the project’s history, it has gone through a number of different sonic permutations with subsequent albums showcasing her love of delay-saturated jangle, industrial distortion and sludgy droning over disco-like beats.

Now, if you’ve been frequenting this site over the past handful of months, you’d recall that White-Gluz’s Jorge Elbrecht-produced Motherhood is slated for a Friday release through Joyful Noise Recordings and Hand Drawn Dracula in Canada. The album is the Canadian-based artist’s first full-length album album in five years, and reportedly, the album finds her returning to the project’s early, DIY recording, shoegazer roots — but the material finds the JOVM mainstay continuing to expand upon her sound with the incorporation of elements of trip-hop, trance, nu-metal/deathcore and others. Some of the album’s genre-defying approach was inspired by White-Gluz’s many tours with genre-divergent artists: touring with Quicksand, No Joy picked up post-hardcore fans and ambient techno fans while touring with Baths. “As long as people are open minded about music, they can hear different things,” explains White-Gluz, “Maybe because there are a lot of layers.”

So far I’ve written about two of Motherhood’s singles —  “Birthmark,” which managed to be a seamless and trippy synthesis of Brit pop, shoegaze, trip-hop and shoegaze with a soaring hook and the Amoral-era Violens-like “Four.” “Dream Rats,” Motherhood’s third and latest single features White-Gluz’s sister Alissa White-Gluz, a member of deathcore supergroup Arch Enemy. Centered around thunderous drumming, synth choirs, twinkling strings, power chord shredding and soaring hooks, the song is a maximalist fever dream that recalls the aforementioned Violens while being a radio friendly 3.35.

“I’ve never collaborated musically with my sister before,” Jasamine White-Gluz says in press notes. “When we were kids we would sing and play music together but as we’ve both become adults and touring musicians we’ve never had a chance to work together. This is the heaviest song on this record so it felt fitting to have her on there. There is something special about her being on this album, specifically because it’s an exploration of family and motherhood.”

Directed by Beatrice Scharf-Pierzchala, the recently released video stars the White-Gluz sisters and a duck named Success, who’s something of a local celebrity in Montreal. (I just looked up the backstory behind Success and it’s adorable. And if you want to see a picture that will make your heart melt, there’s a picture of the bird on the Montreal metro.)

While the video is something of a surreal fever dream, the White-Gluz sisters bigger purpose was to spotlight the Le Nichoir Wild Bird Rehabilitation Centre, a non-profit organization located in Hudson, Quebec. Their mission is to conserve wild birds as part of Canada’s natural heritage. For more information and to donate, check out the following: