Now, throughout this site’s 8 year history, I’ve written quite a bit about JOVM mainstay David Alexander, an internationally renowned Swedish-born singer/songwriter, multi-instrumentalist and producer, best known for his solo electro pop/dream pop recording project Summer Heart. And as you may recall, Alexander has received attention both nationally and internationally for being among the first wave of Sweden’s contemporary electro pop and dream pop movement along with the likes of Moonbabies, The Land Below, Hey Elbow, Blind Lake and Emerald Park, as well as for a sound that has been compared to Caribou, Washed Out, In Ghost Colours-era Cut Copy, Painted Palms and others.
With 12 Songs of Summer, Alexander adds his name to an increasing number of artists, who have adopted a single of the month series over the past couple of years. In the blogosphere age, single of the month series manage to make much quite a bit of sense creatively, financially and marketing-wise. Creatively, the artist isn’t constrained by the pressure of writing material within a cohesive style or theme in mind, as they (potentially) would have to do if they were working on an EP or a full-length album. Financially speaking, independent artists, who are most likely struggling to find ways to fund their efforts to record, tour and promote their work can put out material quickly, ensuring that the artist can receive some sort of attention outside of the album cycle. As Alexander explained in press notes, “The idea behind this project is to show people what I am currently working on instead of what I was doing two years ago, which can be the case when you release an album. It’s definitely a way of challenging myself, thinking less and having more fun creating music!”
“Subside,” the 7th and latest single in the 12 Songs of Summer series finds Alexander collaborating with Toronto-based artist KYLO, who contributes ethereal yet soulful vocals drenched in copious reverb to a lush and shimmering production centered around finger snap-led percussion, stuttering synth arpeggios, shuffling beats and an infectious hook to create a radio friendly, club banger that evokes balmy summer nights, of evening faces, dance floors and strobe lights — and interestingly enough the song brings Within and Without and Paracosm-era Washed Out.
As Alexander recalls, “I met K¥LO in Toronto a couple of years ago. We played a show together and since then we’ve stayed in touch and also vaguely talked about making something together at some point.
Back in April, I was sitting on the floor in my friend Alex’s apartment in the East Village playing around with Logic X on my laptop. I was feeling super inspired; I got this song going and quickly decided I wanted to collaborate with someone on it. K¥LO was the first person I had in mind and so I sent the roughest demo ever to her.
To me this song is about someone’s bad habits, and about not being able to concentrate and focus and taking the easy way out.”
KYLO adds, “The lyrics to ‘Subside’ were inspired by a time in my life when I was going through a lot of changes. I was getting used to living without someone I had been with for a long time and battling the loneliness that came with that change. Summer Heart is someone I’ve wanted to collaborate with for a long time; I think that as a producer he’s managed to reflect the message within the lyrics on the track.”