Tag: Thaïs Boreal

Single Review by William Ruben Helms

Rising Paris-born, Montreal-based singer/songwriter and JOVM mainstay Thaïs specializes in an atmospheric and delicate take on pop centered around the French Canadian artist’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional, confusing, heartbreaking love. 

Last year’s Paradis Artificiels EP featured two tracks I wrote about: 

  • “Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply
  • “Sushi Solitude,” an atmospheric and delicate bit of synth pop that brought Washed Out to mind. 

2022 has been a big year for the Montreal-based JOVM mainstay: Earlier this year, Thaïs signed to Bravo Musique, who released Tout est parfait: acte un back in May. The EP features features two tracks I wrote about on this site:

  • “Arrête de danser,” a slickly produced bop centered around glistening and atmospheric synth arpeggios and trap beats that saw the rising French Canadian artist alternating between a syncopated trap-like flow for the song’s verses and ethereal cooing for the song’s hook and choruses. And while arguably being one of her most club friendly songs, “Arrête de danser” is a bitter tell-off to an unhealthy, dysfunctional lover that the song’s narrator knows deep down is wrong for her — and yet can’t quite quit. 
  • The Coeur de Pirate co-written, Renaud Bastien-produced “Vieux Port,” a danceable and deceptively upbeat bop featuring wobbling bass synth, glistening and arpeggiated synth melodies, twinkling keys, some brief bursts of industrial clang and clatter and soaring strings paired with Thaïs ethereal cooing. But just underneath the surface is a song that details a relationship that’s seemingly on the ropes while contemplating the passing of time and the desire to turn the clock back — with the knowledge you have now. 

The JOVM mainstays second EP of the year, Tout est parfait: act deux is slated for a September 2, 2022 release. The EP’s first single “Le vent” is a breezy pop song featuring twinkling and atmospheric synths arpeggios and skittering trap-inspired beats paired with Thaïs’ ethereal cooing.

The song’s title, which translates into English as “The Wind” is structured to evoke a gust of wind for the verses and a brewing storm for the song’s choruses. And at its core, the song continues a remarkable run of material imbued with an achingly bittersweet nostalgia over a long lost love that deep down she knows she can’t get back.


Video by William Ruben Helms

New Video: JOVM Mainstay Thaïs Shares a Glistening New Bop

Rising Montreal-based singer/songwriter and JOVM mainstay Thaïs specializes in an atmospheric and delicate take on pop centered around the French Canadian artist’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional, confusing, heartbreaking love.

Last year’s Paradis Artificiels EP featured two tracks I wrote about:

  • “Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply
  • “Sushi Solitude,” an atmospheric and delicate bit of synth pop that brought Washed Out to mind. 

2022 has been a big year for the Montreal-based JOVM mainstay: Earlier this year, Thaïs signed to Bravo Musique, who will be releasing her newest EP Tout est parfait: acte un on May 6, 2022.

Tout est parfait: acte un will feature “Arrête de danser,” a slickly produced bop centered around glistening and atmospheric synth arpeggios and trap beats that saw the rising French Canadian artist alternating between a syncopated trap-like flow for the song’s verses and ethereal cooing for the song’s hook and choruses. And while arguably being one of her most club friendly songs, “Arrête de danser” is a bitter tell-off to an unhealthy, dysfunctional lover that the song’s narrator knows deep down is wrong for her — and yet can’t quite quit.

The EP’s second and latest single, the Coeur de Pirate co-written, Renaud Bastien-produced “Vieux Port,” continues a run of danceable and seemingly upbeat bops featuring wobbling bass synth, glistening and arpeggiated synth melodies, twinkling keys, some brief bursts of industrial clang and clatter and soaring strings paired with Thaïs ethereal cooing. But just underneath the surface is a song that details a relationship that’s seemingly on the ropes while contemplating the passing of time and the desire to turn the clock back — with the knowledge you have now.

Directed by Jeanne Joly, the accompanying video for “Vieux Port” is a stylistically shot visual that features the Montreal-based JOVM in an art covered room creating her own art and dancing expressively.

Video by William Ruben Helms

New Video: Montreal’s Thaïs Shares a Trippy and Cinematic Visual for “Arrête de danser”

Thaïs is an emerging Montreal-based singer/songwriter, who specializes in an atmospheric and delicate pop centered around the French Canadian singer/songwriter’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional and confusing love.

Last year, the French Canadian artist released the Paradis Artificiels EP, which featured “Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply — and “Sushi Solitude,” an atmospheric and delicate bit of synth pop that brought Washed Out to mind.

Since the release of Paradis Artificiels, the emerging Montreal-based artist signed to Bravo Musique, who released Thaïs’ latest single, “Arrête de danser.” Continuing a run of slickly produced pop centered around glistening and atmospheric synth arpeggios and traplike beats, “Arrête de danser” sees the French Canadian artist seamlessly meshing electro pop and trap; in fact, the song alternating between a syncopated trap-inspired flow for the verses and her ethereal cooing for the song’s hook.

While being club friendly, the song is actually a bitter tell-off to an unhealthy and dysfunctional lover that the song’s narrator knows is wrong for her and yet, she can’t quite get over. Despite her relative youth, the rising Montreal-based artist captures the push-and-pull of fucked up relationships with fucked up people.

Directed by Bobby Leon, the recently released, cinematically shot video for “Arrête de danser” follows an incredibly fashionable Thaïs as she goes to a local mall complex, where she’s haunted by memories of this lover at almost every turn, including a movie theater, that shows a movie that’s suspiciously close to her own life.

Video by William Ruben Helms

New Video: Montreal’s Thaïs Releases a Surreal and Feverish Visual for Atmospheric “Sushi Solitude”

Thaïs is an emerging Montreal-based singer/songwriter, who specializes in an atmospheric and delicate pop centered around the French Canadian singer/songwriter’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional and confusing love.

Earlier this year, I wrote about “Boreal.” Inspired by a trip that the French Canadian artist took to Iceland, the third single off her recently released Paradis Artificiels EP was centered around shimmering synths, thumping and skittering beats, warm blasts of looping electric guitar, a soaring hook and Thaïs’ ethereal and plaintive vocals meant to evoke the awe-inspiring sense of being in a gorgeous, natural space and taking it all in deeply.

Paradis Artificiels’ fourth and latest single “Sushi Solitude” is an atmospheric and delicate pop song centered around the rising Montreal artist’s ethereal and breathy cooing, shimmering synth arpeggios, reverb-drenched, angular bursts of guitar, stuttering drumming and a soaring hook. Sonically, the track brings Washed Out to mind, complete with a similar achingly melancholic air.

The recently released video for “Sushi Solitude” is a probing — yet mischievous — look at solitude and self-examination, seemingly inspired by pandemic-related lockdowns: we see the rising French Canadian artist, bored and disaffected, at points reflecting on her life and past, at points attempting to better herself and her life and other points actively not caring one way or the other. In some way, the video feels like an examination of a woman on the brink of profound realizations or psychotic break.