Rising Paris-born, Montréal-based singer/songwriter and JOVM mainstay Thaïs has received attention across the Francophone music world and elsewhere for an atmospheric and delicate pop sound, which perfectly compliments her ethereal delivery.
2022 was a breakthrough year for the JOVM mainstay: She signed with Bravo Musique, who released her highly anticipated full-length debut, Tout est parfait. The following years have been busy for the rising French Canadian artist: She has opened for KYO, M, Arianne Moffatt, Dumas and Suzane while working on her Blaise Borboën and Thaïs co-produced sophomore album Personne, which was released earlier this year.
Described by the JOVM mainstay as “extroverted music for introverts,” Personne‘s material are energetic tracks that are meant to lead towards self-affirmation while allowing listeners to delve deeper into her universe. The album features “Taxi,” a slickly produced, dance floor friendly bop that to my years, sounds as though it were inspired by the likes of Robyn.
The Paris-born, Montréal-based JOVM mainstay recently reworked album single “MTL-Paris.” The album version is simultaneously atmospheric and introspective before slowly morphing into much more dance floor territory, seemingly reflecting a narrator, who’s growing in self-assuredness and confidence. “MTL-Paris V2” is a much more upbeat, dance floor friendly bop from the jump, turning the song from a tale of growing confidence, to one of boldly liberating oneself — with the realization that you’ve only got one life to live.
For the JOVM mainstay, reworking her own work is a creative exercise that allows her to reveal other possible, sometimes even latent facets to her material — all while retaining the “extroverted music for introverts” concept of the album.
Rising Paris-born, Montréal-based singer/songwriter and JOVM mainstay Thaïs specializes in an atmospheric and delicate take on pop centered around the French Canadian artist’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional, confusing, heartbreaking love.
Last year was an enormous year for the rising Paris-born, Montréal-based artist. She signed with Bravo Musique, who released her highly anticipated full-length debut, Tout est parfait, which featured three singles I wrote about on this site:
“Arrête de danser,” a slickly produced bop centered around glistening and atmospheric synth arpeggios and trap beats that saw the rising French Canadian artist alternating between a syncopated trap-like flow for the song’s verses and ethereal cooing for the song’s hook and choruses. And while arguably being one of her most club friendly songs, “Arrête de danser” is a bitter tell-off to an unhealthy, dysfunctional lover that the song’s narrator knows deep down is wrong for her — and yet can’t quite quit.
The Cœur de Pirate co-written, Renaud Bastien-produced “Vieux Port,” a danceable and deceptively upbeat bop featuring wobbling bass synth, glistening and arpeggiated synth melodies, twinkling keys, some brief bursts of industrial clang and clatter and soaring strings paired with Thaïs ethereal cooing. But just underneath the surface is a song that details a relationship that’s seemingly on the ropes while contemplating the passing of time and the desire to turn the clock back — with the knowledge you have now.
“Le vent,” a breezy pop song but around twinkling and atmospheric synth arpeggios and skittering trap-like beats paired with Thaïs ethereal cooing. The song structurally was written to evoke a gust of wind for its verses and a brewing storm for it choruses. But at its core, “Le vent,” continued a remarkable run of material imbued with a bittersweet ache over a long lost love that deep down she knows she’ll never get back.
The rising Montréal-based JOVM mainstay’s latest single is a collaboration with Chibogamau, Quebec-born, Montréal-based singer/songwriter and musical Raphaël Bussièrs, best known as Lucill. Bussièrs can trace the origins of his musical career to his childhood: The young Chibogamau-born artist assiduously taught himself bass. After spending a period of several years as a touring and session musician with a number of acts around the world, Bussièrs decided it was time to step out into the spotlight as a solo artist. With Lucill, the French-Canadian artist specializes in a sound that features elements of indie rock, indie pop and folk paired with a straightforward approach.
Bussièr’s 2018 self-titled debut EP won the Indie Rock EP of the Year Award at 2019’s GAMIQ Gala. Building upon a growing profile across the province, the French-Canadian artist followed up with his full-length debut, 2020’s Bunny, which was released to rapturous critical praise and his sophomore effort, last year’s Snake Eyes.
“Si j’étais toi,” the Montréal-based artists’ collaboration together is an ethereal pop confection and a remarkably seamless meeting of musical minds built around shimmering and atmospheric synths, twinkling keys, the duo’s ethereal and yearning cooing, a relentless motorik groove and their unerring knack for a catchy hook. The song’s narrators express a desire for each other but they don’t quite know how to proceed with that knowledge — or if it’ll be successful. And as a result, the song is rooted in a coquettish yet frustrating push and pull.
Naomi is a rising Montréal-based multi-disciplinary artist, who after studying theater, first made a name for herself when she began to land roles on both the small and big screen by the time she turned 14. She then went on to study dance at École de danse contemporaine de Montréal.
As a dancer, Naomi has appeared in and/or choreographed music videos for Rihanna, Marie-Mai, Cœur de Pirate and others, as well as for local dance performances. While she was establishing herself as an actor and dancer, the Montreal-based artist quietly developed a passion for singing — without fully giving herself permission to explore it fully. Cœur de Pirate, a.k.a. Beátrice Martin saw potential and took Naomi under her wing.
Encouraged by Martin’s mentorship, the rising Canadian artist began to realize that she was never far off from making her own music. All she needed was a bit of a push.
She signed with Martin’s Bravo Musique, the label home of JOVM mainstay Thaïs, Cœur de Pirate, Chocolat and lengthy list of local Francophone acts, and began writing her own original material. Since then, the rising Montréal-based artist has taken a bold leap into a career as a singer/songwriter and pop artist. Her first two singles “Tout à nous” and “Zéro stress” received airplay on WKND, Rouge FM, Arsenal, POP, CVKMand several other regional radio stations across Quebec.
Naomi went on to release three more singles, which I managed to write about on this site:
The club friendly, Rowan Mercille and Naomi co-written “Semblant,” which I wrote about earlier this year. Centered around glistening synth arpeggios, skittering trap-meets-Carribbean beats paired with her sultry delivery and an infectious hook, “Semblant” is a remarkably self-assured summertime banger, that also reveals a bonafide superstar in the making.
“Pas le temps de jouer,” a slickly produced and self-assured banger centered around shuffling reggaeton-meets-trap beats, glistening synth bursts paired with the rising Canadian artist’s sultry delivery and her seemingly unerring knack for crafting a big, razor sharp hook. Much like its immediate predecessor, “Pas le temps de jouer” is an accessible, summertime bop that will help launch a bonafide superstar into the stratosphere.
“Okay Alright,” a sultry bop that continued a remarkable run of slickly produced, genre-defying, accessible pop bangers. But with an English language hook, the song seems to show an artist reading for an audience outside of the Francophone world –but while retaining the elements of her sound and approach that have won her fans at home and abroad.
The Canadian JOVM mainstay starts off the year with a new version of “Okay Alright” that features a guest spot from Mike Clay, the frontman of Clay and Friends. Retaining the slick production and fun air of the original, the new version adds a bit more swagger and fun to the proceedings, and a reminder that Naomi is a star in the making.
Swiss producer Panaviscope has developed a reputation for being restlessly prolific. His latest single, “De l’autre côté” is a slick and woozy synthesis of hip-hop, electro pop and R&B centered around glistening spaceship-like synth arpeggios, skittering tweeter and woofer rattling thump that features guest spots from rising Montreal-based pop artist and JOVM mainstay Thaïs and Alvin Chris, who croon and spit fire, revealing to the world that they’re both budding superstars.
Rising Montreal-based singer/songwriter and JOVM mainstay Thaïs specializes in an atmospheric and delicate take on pop centered around the French Canadian artist’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional, confusing, heartbreaking love.
Last year’s Paradis Artificiels EP featured two tracks I wrote about:
“Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply
2022 has been a big year for the Montreal-based JOVM mainstay: Earlier this year, Thaïs signed to Bravo Musique, who will be releasing her newest EP Tout est parfait: acte un on May 6, 2022.
Tout est parfait: acte un will feature “Arrête de danser,” a slickly produced bop centered around glistening and atmospheric synth arpeggios and trap beats that saw the rising French Canadian artist alternating between a syncopated trap-like flow for the song’s verses and ethereal cooing for the song’s hook and choruses. And while arguably being one of her most club friendly songs, “Arrête de danser” is a bitter tell-off to an unhealthy, dysfunctional lover that the song’s narrator knows deep down is wrong for her — and yet can’t quite quit.
The EP’s second and latest single, the Coeur de Pirate co-written, Renaud Bastien-produced “Vieux Port,” continues a run of danceable and seemingly upbeat bops featuring wobbling bass synth, glistening and arpeggiated synth melodies, twinkling keys, some brief bursts of industrial clang and clatter and soaring strings paired with Thaïs ethereal cooing. But just underneath the surface is a song that details a relationship that’s seemingly on the ropes while contemplating the passing of time and the desire to turn the clock back — with the knowledge you have now.
Directed by Jeanne Joly, the accompanying video for “Vieux Port” is a stylistically shot visual that features the Montreal-based JOVM in an art covered room creating her own art and dancing expressively.
Thaïs is an emerging Montreal-based singer/songwriter, who specializes in an atmospheric and delicate pop centered around the French Canadian singer/songwriter’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional and confusing love.
Last year, the French Canadian artist released the Paradis Artificiels EP, which featured “Boreal,” a track inspired by a trip she took to Iceland that evoked the awe-inspiring sense of being in a gorgeous, natural beauty and taking it all in deeply — and “Sushi Solitude,” an atmospheric and delicate bit of synth pop that brought Washed Out to mind.
Since the release of Paradis Artificiels, the emerging Montreal-based artist signed to Bravo Musique, who released Thaïs’ latest single, “Arrête de danser.” Continuing a run of slickly produced pop centered around glistening and atmospheric synth arpeggios and traplike beats, “Arrête de danser” sees the French Canadian artist seamlessly meshing electro pop and trap; in fact, the song alternating between a syncopated trap-inspired flow for the verses and her ethereal cooing for the song’s hook.
While being club friendly, the song is actually a bitter tell-off to an unhealthy and dysfunctional lover that the song’s narrator knows is wrong for her and yet, she can’t quite get over. Despite her relative youth, the rising Montreal-based artist captures the push-and-pull of fucked up relationships with fucked up people.
Directed by Bobby Leon, the recently released, cinematically shot video for “Arrête de danser” follows an incredibly fashionable Thaïs as she goes to a local mall complex, where she’s haunted by memories of this lover at almost every turn, including a movie theater, that shows a movie that’s suspiciously close to her own life.
Thaïs is an emerging Montreal-based singer/songwriter, who specializes in an atmospheric and delicate pop centered around the French Canadian singer/songwriter’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional and confusing love.
Earlier this year, I wrote about “Boreal.” Inspired by a trip that the French Canadian artist took to Iceland, the third single off her recently released Paradis Artificiels EP was centered around shimmering synths, thumping and skittering beats, warm blasts of looping electric guitar, a soaring hook and Thaïs’ ethereal and plaintive vocals meant to evoke the awe-inspiring sense of being in a gorgeous, natural space and taking it all in deeply.
Paradis Artificiels’ fourth and latest single “Sushi Solitude” is an atmospheric and delicate pop song centered around the rising Montreal artist’s ethereal and breathy cooing, shimmering synth arpeggios, reverb-drenched, angular bursts of guitar, stuttering drumming and a soaring hook. Sonically, the track brings Washed Out to mind, complete with a similar achingly melancholic air.
The recently released video for “Sushi Solitude” is a probing — yet mischievous — look at solitude and self-examination, seemingly inspired by pandemic-related lockdowns: we see the rising French Canadian artist, bored and disaffected, at points reflecting on her life and past, at points attempting to better herself and her life and other points actively not caring one way or the other. In some way, the video feels like an examination of a woman on the brink of profound realizations or psychotic break.
Thaïs is an emerging Montreal-based singer/songwriter, who specializes in an atmospheric and delicate pop centered around the French Canadian singer/songwriter’s ethereal vocals. Thematically her work focuses on melancholy, loneliness and dysfunctional and confusing love.
“Boréal,” the Montreal-based artist’s latest single finds her further establishing her sound as you’ll hear shimmering synths, thumping beats, warm blasts of looping electric guitar, a soaring hook and Thaïs’ ethereal and plaintive vocals, wobbling low end and skittering beats. Interestingly, the song was inspired by a trip that the French Canadian artist took to Iceland — and as a result, the song evokes the awe-inspiring sense of being in gorgeous, natural spaces, and taking it all deep into your soul.
