Born in Cleveland, singer/songwriter Natalie Prass and her family eventually relocated to Virginia Beach, VA where the young artist took intensive visual art and music classes throughout high school. Prass wound up enrolling into Berklee and after spending a year there, she wound up dropping out and found herself working and occasionally playing in boardwalk clubs before she relocated to Nashville, where she has spent the past decade developing her sound and a reputation for her voice, unique performances and for being something of an iconoclast.
“Why Don’t You Believe Me,” the first single off Prass’ self-titled debut possesses a deeply anachronistic feel — sonically and even lyrically, the track has the warm yet quietly self-assured soulfulness of Still Bill-era Bill Withers and of Muscle Shoals, especially with bursts of horn, fluttering flute, twinkling piano keys and bluesy guitar paired with Prass’s gossamer-like vocals.
After repeated listens, the track reveals that Prass is a rather exceptional songwriter. The song feels and sounds as though it comes from lived-in experience, as it captures the inner monologue of a scorned and confused lover, who can’t figure out what happened to her relationship. She wonders if she’s done something and yet, the song manages to subtly infer the song’s narrator hasn’t done anything wrong and that it’s all in her head; and that in fact, some relationships just fail on their own accord, and although it’s heartbreaking, it’s a part of life.
The official video was co-directed by Prass’ best friend Erica Prince, a multidisciplinary artist and Tiona McClodden examines self-doubt as its shot with layers that both distort and reveal. And in some way, the video’s protagonist is forced to see herself how she sees herself and how the world sees her. Additionally, one of Prince’s sculptures, Self Possession is featured in the video and the sculpture is about self acceptance – as Prass mentions in press notes the sculpture “implies a female protagonist that is forced to face themselves. In Buddhism, the circle represents wholeness, of oneself and the universe, and so the physical side of the sculpture creates half of the circle, and the reflection completes it, as if to say half of ourselves lies in our self-image, the one that we create."