With the release of 2019’s self-titled full-length album, an effort that featured the attention grabbing single “Too Heavy,” the Toronto-based indie dance pop artist Freddie Future exploded across both the Canadian and international scenes while establishing a sound that’s inspired by Rüfüs Du Sol, Elderbrook, Majid Jordan, Cannons and A R I Z O N A among others. Since the release of his full-length debut, the rising Canadian dance pop artist has received praise from the likes of Clash Magazine, Exclaim!, Variance Magazine, Northern Transmission, Toronto Guardian and Canadian Beats. He has had his work playlisted on MrSuicideSheep, Spotify’s New Music Friday Canada, Fresh Friends, JustVibing and Outliers playlists, and as a result, his work has amassed over 2.6 million streams.
Freddie Future’s latest single “Loving You (So High)” is a summery club banger featuring shimmering synths, wobbling bass lines and tweeter and woofer rocking beats paired with Future’s ethereal yet plaintive vocals and a rousingly anthemic hook. While sonically recalling Octo Octa’s Between Two Selves, “Loving You (So High)” manages to simultaneously evoke dipping into a bracingly cold pool on a sultry summer afternoon and the swooning euphoria of discovering new love.
“’Loving You (So High)’ was the first track written for this new project, and instantly I knew there was something special here,” the rising Canadian artist explains. “The song is about being so consumed with a desire for someone that their love feels like the best drug you could ever have. It’s that ultimate state of euphoria you feel when you truly love that person. The song started with a few vibey chords but really came together once the catchy vocal hook was made. “I get so high off loving you. So high, so high, so high”.”
The recently released video by Physical Presents is an intergalactic visual that features several holographic projections of the rising Canadian artist on an extraterrestrial moon with an enormous planet and a floating space cube in the background. It’s a fittingly futuristic and trippy visual that captures the song’s swooning longing.