Lyric Video: Introducing the Slickly Produced and Swaggering Pop of French Artist Sôra

Deriving her stage name from an acronym for Singing Bird Soars, Julia Mora-Mir, the rapidly rising French singer/songwriter, producer and pop artist, best known as Sôra, is the daughter of a British mother and French father. Claiming that she inherits some of own musical ability from her Pakistani-born grandfather, who’s an acclaimed musician, Mora Mir has performed in some fashion or another since she was a child — playing piano, singing and dancing.

Sonically, the French singer/songwriter, producer and pop artist’s sound meshes elements of electro pop, electro soul R&B and hip-hop — paired with a vocal that’s been described as soulful and velvety.  Mora-Mir first emerged into the French pop scene working with a number of musicians and producers, including an attention grabbing collaboration with JOVM mainstay Uppermost, “Step By Step,” which amassed over one million streams. The French singer/songwriter and pop artist released her debut EP, last year’s Number One, an effort that amassed over one million streams.

Building upon a growing profile, Sôra has shared stages with Rudimental, Deluxe, Adam Naas and Kimberose while receiving support from PAPER MagazineELLE, Magnetic MagazineClique TV, General Pop and the La Belle Musique,Tasty, and Chill Masters YouTube Channels. Additionally, she had had her material placed on a number of tastemaking playlists including Spotify Fresh Finds and New Music Friday, Deezer’s Fresh R&B, New R&B Vibe and Chill Vibes. And she has received airplay on Amazing Radio, Reprezent Radio, Fubar Radio, Mouv’ Radio, and France24.

“Unchained,” Mora-Mir’s latest single is a self-assured and slickly produced pop confection centered around a sleek production featuring stuttering beats, shimmering synth arpeggios, tweeter and woofer rocking low end and Mora-Mir’s vocal delivery, which alternates between swaggering rhyming, sultry and soulful contemporary pop.  And while the song manages to be remarkably contemporary, the French singer/songwriter, producer and pop artist reveals herself to be a refreshingly unique talent in an age of cookie cutter sameness.