New Audio: Acclaimed Swedish Pop Duo Vargas & Lagola Release a Contemporary Electro Pop-Tinged Take on 70s AM Radio Rock

Choosing the band name Vargas & Lagola because they thought the names sounded like characters in a Quentin Tarantino movie, the Swedish songwriting, production and pop artist act comprised of Swedish Grammy-winning duo Salem Al Fakir and Vincent Pontare features two of their homeland’s most accomplished contemporary songwriters and producers: the pair have had successful solo careers before teaming up to write hits for a who’s who list of electro pop and pop that includes Madonna, Avicii, Swedish House Mafia, David Guetta, Axwell /\ Ingrosso, Katy Perry, Ghost, and Sia.

Founded back in 2017, the duo’s collaboration is a decided change in sonic direction from their previous output as the project finds the Swedish songwriters and producers experimenting with their own unique take on melodic alt-pop, which meshes elements of 70s Americana and Nordic melancholia. Coincidentally, as they started their own attention-grabbing project, the duo received accolades for co-writing Avicii’s “Without You” and “Waiting for Love,” which led to a Swedish Grammy Award win for Composer of the Year. Adding to a growing profile across the international electro pop scene, Al Fakir and Pontare performed their co-written hit “More Than You Know” with Axwell /\ Ingrosso at Coachella — and they played a key role in finishing Avicci’s posthumously released album  TIM, which they contributed on three of the album’s songs.

The duo’s latest single “Forgot To Be Your Lover” is a carefully crafted pop song that finds the duo balancing an easy-going AM rock meets yacht rock breeziness with an achingly melancholic nostalgia. Sonically, the track is centered around atmospheric synths and lush layers of shimmering and twangy, country-styled guitar lines — and in some way, the track reminds me of Danish JOVM mainstays Palace Winter, complete with an soaring and infectious hook.

“It’s a story of neglected love, as well as reflection of what love really means if one person drags the other one down in the gutter,” the duo explain in press notes. “We wrote it while searching for a melancholic piece in Vargas & Lagola’s musical puzzle. With it, we created our own space to experiment with and express what’s on our minds.”