Influenced by the likes of The Neighbourhood, LANY, The 1975 and John Mayer, the emerging Vancouver, British Columbia, Canada alt pop artist BENJII has an effortlessly cool take on pop that features moody electronics, shimmering guitars, atmospheric synths and ethereal vocals.
The Vancouver-based pop artist’s latest single, the slickly produced “I Won’t Die For You” is centered around layers of arpeggiated synths, thumping beats, a soaring hook and BENJII’s plaintive and ethereal vocals recalls St. Lucia, Stevie Nicks‘ “Stand Back,” and others, complete with a rousing hook — and while being a hook-driven banger, the track comes a rather dark place. “I Won’t Die For You” takes place in the clouded mind of someone going through the heartbreaking motions of addition and depression,” BENJII explains in press notes. “Though I’ve never found myself enveloped in this sort of darkness, I’ve witnessed so many beautiful people I love struggle in silence. It’s left me feeling broken and burning.”
“This song began as an outlet for me to cope with my feelings surrounding the existence of these things in my life, but now it’s yours to relate to whether you personally face these struggles or have someone you love who does,” the up-and-coming Canadian artist adds.