I’ve written quite a bit about the Los Angeles-based garage rock trio and JOVM mainstays L.A. Witch — Sade Sanchez (lead vocals, guitar), Irita Pai (bass, backing vocals) and Ellie English (drums) — and with the release of their full-length debut, 2017’s self-titled effort, the band quickly established a jangling reverb-drenched guitar rock sound that drew from a number of sources, including late 50s-early 60s rock, The Pleasure Seekers, The Sonics, The Black Angels, The Brian Jonestown Massacre and others —while bearing a resemblance to JOVM mainstay artists like The Coathangers, Sharkmuffin and Death Valley Girls.
The members of L.A. Witch have readily admitted that the writing and recording sessions for their self-titled album was a casual affair — with the album’s material coming together over the course of several years. The natural and seemingly effortless creative flow hit a snag when the band’s profile and popularity grew and they began touring regularly. So when the trio got together to write and record their forthcoming sophomore album Play With Fire, they needed a new strategy.
Between their touring schedule, studio availability and the timeline for releasing an album this year, the members of the Los Angeles-based JOVM mainstays found themselves with only two months to do the bulk of the writing for Play With Fire‘s material. The trio holed up during January and February for the writing process — before March’s mandatory COVID-19 related shutdowns across the world. “As far the creative process goes, this record is a result of sheer willingness to write,” L.A. Witch’s Sade Sanchez says in press notes. “When you sit down and make things happen, they will happen, rather than waiting to be inspired. ”The time constraints and tightly focused writing sessions forced the band into new territories. “I’ve definitely learned that having restrictions forces you to think outside the box,” the band’s Irita Pai says,. ““That structure really brings about creativity in an unexpected and abundant way.”
Essentially Play With Fire finds the band pushing their sound forward with a muscular insistence — and while thematically, it may be some of their more sobering, serious work, the album isn’t a complete reinvention of their sound either. “Play With Fire is a suggestion to make things happen,” L.A. Witch’s Sanchez explains. “Don’t fear mistakes or the future. Take a chance. Say and do what you really feel, even if nobody agrees with your ideas. These are feelings that have stopped me in the past. I want to inspire others to be freethinkers even if it causes a little burn.”
Play With Fire‘s latest single “Gen-Z” is a scuzzy, expansive, beer and whiskey fueled bit of garage psych rock centered around reverb-drenched jangle, thunderous drumming, Sanchez’s sneering vocals and some enormous hooks. And while being one of the most ambitious songs the JOVM mainstays have crafted, it seethes
“Gen Z,” Play With Fire‘s latest single is a whiskey fueled rockabilly-like blues, centered around reverb-drenched jangle, thunderous drumming, enormous hooks and Sanchez’s smoky and snarling delivery — but unlike their previously released material “Gen-Z” finds the JOVM mainstays seething with dissatisfaction and frustration that just feels like it perfectly encapsulates our contemporary zeitgeist.
“‘GEN-Z’ is inspired by a series of articles mentioning the high rates of suicide amongst the Gen-Z due to the pressures of social media,” Sade Sanchez explains. “At the same time I read about several music companies not doing well due to lack of interest in people to learn to play instruments. When I was a kid, music and guitar was my escape. Music was how I fought through my depressions. What will the future do to get through it? With constant pressure to be perfect and information/advertisements and brainwashing constantly being shoved in your face, you become a product of your environment. ‘GEN-Z’ is about being a slave to technology, specifically to our phones.”