STIMULUS is a rising Brooklyn-born, Berlin-based artist, DJ and event curator. His latest single “swiTCH” is a collaboration with Malik Work, Greg Paulus, Taylor Bense and Swim Good. Anchored around a lush club friendly production featuring woozily atmospheric synths, a supple bass line, skittering beats and soulful horn stabs paired with clever bars about the weird dynamics between social media and digital life and one’s real lived-in life. Sonically speaking “swiTCH” sounds a bit like a synthesis of Stereo MCs and C+C Music Factory with Larry Levan — but with a modern, self-assured swagger.
“The song is produced by jazz musicians who regularly sat in with Malik and I’s jazz/hip hop band The Real Show,” STIMULUS explains. “They eventually became well known as dance music producers and DJs (No Regular Play) on Wolf + Lamb Records and Kitsune.
“We wanted to combine parts of Brooklyn and Berlin in a way that made sense for both cities.
The lyrics talk about the difference between real life (irl) and its digital representation on social media platforms that’s extremely influenced by algorithms. We want to remind people to trust themselves and each other more than they trust algorithms. We also want to remind people it’s ok to keep parts of your life private and/or off of digital platforms.”
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