Over the course of three self-released albums 2010’s Romanticism, 2012’s Revisionist and 2015’s Midnight Century and 2014’s A Little Help EP, the Toronto, Ontario, Canada-based post-punk trio The Black Fever, comprised of Shoe (vocals, guitar), Pat Bramm (bass, backing vocals) and Dan Purpura (drums) have specialized in a sleek and propulsive post-punk that focuses on melody and concise songwriting.
Building upon that reputation, the band will be releasing a new Ian Gomes-produced EP during the spring that was recorded during two breakneck, twelve-hour recording sessions, and the EP’s first single, the Editors meets Radio 4-like “Marketing.” Centered around Shoe’s plaintive vocals, swirling guitars, angular bass and thunderous drumming, the song expresses a deep seated frustration over the fact that every single moment of your daily life is inundated with advertisements. As George Carlin once joked, someone is always trying to remove you from your money — and the constant attempts to convince you to spend, spend, spend, spend on the unnecessary is oppressive. As the band says in a statement “We need to find a better balance between ads and public art — for art’s sake.” Throughout the song, there’s a concern over what the over-saturation of marketing messages does to the human soul and mind. Think about that as you go about your daily business.