Now if you had been frequenting this site over the last few months of 2016, you’d recall that with the release of “Help Yourself” and several other singles the Welsh-born, London-based singer/songwriter and guitarist Sarah Howells, best known as Bryde quickly exploded into both the British and international scene as she received praise from Nylon, The Line of Best Fit and Earmilk and airplay from BBC Radio 6, BBC Radio Wales, Radio X and Huw Stephens’ BBC Radio 1 show for a sound that’s been compared to the likes of Jeff Buckley, Sharon Van Etten, Ben Howard and London Grammar while thematically focusing on complex, ambivalent and hopelessly entangled relationships.
Howells’ previous single and her JOVM debut, “Wouldn’t That Make You Feel Good” was a boozy and woozy dirge in which the Welsh-born, London-based singer/songwriter and guitarist’s aching vocals are paired with bluesy yet shoegazer-leaning power chords reminiscent of PJ Harvey, in a song that built up into a cathartic and explosive bridge before gently fading out. Howells’ latest single “Less” continues her successful collaboration with producer Bill Ryder-Jones and it’s a viscerally forceful 90s alt rock-leaning track featuring an alternating quiet, loud, quiet song structure with an anthemic and cathartic hook. And while still channeling PJ Harvey, the song also manages to nod at Liz Phair, Hole and others, complete with an unflinching honesty and vulnerability.