New Audio: White Prism Releases a Sleek Synth-Based and Hook-Driven New Single

Johanna Cranitch is an Australian-born, Los Angeles-based singer/songwriter, multi-instrumentalist, composer and producer and the creative mastermind behind the electro pop project White Prism. Cranitch grew up in a deeply musical home, where she was immersed in music for most, if not all of her life. Her father was a priest-in-training, who used to sing Gregorian chants around the house — and as the story goes, when Cranitch was a small child, her Hungarian-born father, a jazz pianist. gave her his blessing by openly declaring that “this one will be musical.”

Her parents encouraged her to go to the Kodaly School of Music, where she was classically trained as a vocalist and as a musician. When she was nine, Cranitch performed at the Sydney Opera House as part of the Opera Australia Children’s Chorus. But like most young people, she had a love of pop music – especially Kate Bush, Fleetwood Mac, New Order, and others.  After graduating from high school, Cranitch went on to attend the Australian Institute of Music, where she studied jazz vocals and graduating with honors.

After a stint performing in her native Australia, Cranitch relocated to New York, where she cut her teeth as an assistant recording engineer, writing and recording several hundred demos before joining The Cranberries and The CardigansNina Persson as a touring background vocalist and keyboardist. Many of those demos that she wrote and recorded during her stint as a recording engineer, wound up appearing the debut effort of her first solo recording project, Johanna and the Dusty Floor. While as a member of The Cranberries’ touring band, Cranitch spent a lot of her off-time in Iceland, which helped influenced her latest project White Prism, a project that she saw as much-needed reboot.

Several years have passed since I’ve personally written about Cranitch and as it turns out, the Aussie-born singer/songwriter, multi-instrumentalist, composer and producer relocated to Los Angeles. where she’s been primarily been working as a producer. Recently, she finally has had the time to release the music she has been working on over the past couple of years — material that continues to be heavily influenced by the aforementioned Kate Bush, Phil Collins, Cocteau Twins and Joni Mitchell among others. And while being e decidedly synth-based, her work is centered around lyrics that frequently tell stories of love and loss, triumph and failure. 

“Good Man,” is the first new batch of White Prism material in several years. Centered around a sleek and modern production featuring shimmering and arpeggiated bursts of synth, tweeter and woofer rocking beats, martial-styled drumming, Cranitch’s plaintive vocals and an infectious hook, the song manages to be carefully crafted yet rooted in the sort of vulnerability and earnestness  that comes from lived-in experience. Interestingly, “Good Man” is the first single Cranitch every really produced — and came about as a necessity: she didn’t have the budget to hire a producer, so she set about learning how to record and make sounds on her own computer. She then enlisted the assistance of producer and composer Matt Wigton to bring the material home.

“’Good Man’is about fighting for love, for what you believe in and ultimately being on the right side of history,” the Aussie-born, Los Angeles-based singer/songwriter, multi-instrumentalist, composer and producer explains in press notes. “I wrote ‘Good Man’ after a difficult period with my then-husband. I was reflecting on our differences and right when I was writing the lyrics, the news came on that Trump had started to attack the health care bill in the courts effectively taking away transgender rights to the health care act. It felt like a very ominous sign of things to come. We were all recovering from the election still and this felt like such an assault on freedom in America.”