New Video: GIFT Ruminates on Mortality in Brooding “Wish Me Away”

Brooklyn-based psych rock quintet GIFT — TJ Freda (vocals, guitar), multi-instrumentalist Jessica Gurewitz, Kallan Campbell (bass), multi-instrumentalist Justin Hrabovsky and Gabe Camarano (drums) — formed just before the COVID-19 pandemic, and recorded their remarkably self-assured full-length debut 2022’s Momentary Presence during pandemic associated lockdowns and isolation.

Inspired by Ram Dass’ 1971 spiritual guide and countercultural landmark Be Here NowMomentary Presence was a meditation on working through the anxiety and self-doubt that we all, at some point or another, carry. Specifically conceived, written and recorded with the idea of a full-length album being a fully contained work of art, the songs on Momentary Presence reportedly tease something seismic coming around the corner, while featuring dense layered productions that feel and sound self-assured, complete, definitive and impermeable. This is rooted in the band’s belief that each moment has richness, complexity and singularity. And once it’s gone, it can’t be recaptured or repeated. 

The album asks the listener several key questions: Can you truly be present? Can you open yourself up and appreciate life in its fullness — the ugliness and confusion, as well as the beauty and joy? The members of GIFT believe that the listener can. And their full-length debut is a chronicle of that chase, and a celebration of the eternal now. 

Sonically, the album saw the band establish an uncanny knack for crating soundscapes that are simultaneously turbulent and gorgeous rooted in a dizzying blend of early shoegaze, 90s alt rock and even modern pop that quickly caught the attention of listeners here in the States, across Europe and elsewhere.

The rising Brooklyn-based JOVM mainstays signed to Captured Tracks, who just released the quintet’s newest single “Wish Me Away,” the first bit of new material from the band in over 18 months. Anchored around a dreamy and hook-driven shoegazer soundscape of glistening, reverb-drenched guitars, woozy synths and a motorik groove paired with propulsive rhythms serving as a lush bed for Freda’s plaintive falsetto, “Wish Me Away” is continuation of the overall aesthetic they established on Momentary Presence and a decided sonic push forward, showcasing where the band is going next. The song also sees the band exploring and expressing a complex array of emotions with a lived-in specificity.

“‘Wish Me Away’ is about giving into the feeling of everything slipping away,” GIFT’s TJ Freda explains. “Just take it all away, put me out of my misery, wish me away. While this all seems daunting and sad, there’s a feeling of optimism in this song, holding on for dear life and refusing to give up hope.”

After nearly losing a loved one, Freda found himself grappling with the fleeting nature of life, and understandably with the inevitability of mortality. “‘Wish Me Away,’ ruminates on the fear and freedom that can come knowing it can all slip away. The line ‘wish me away’ kept coming up, as in ‘take me, not them,'” Freda adds.

Directed by Andrew Gibson, the accompanying video is a woozily surrealistic fever dream that takes place in the sort of mansion that would be the perfect setting of an Edgar Allan Poe novel. But throughout there’s an uneasy sense of mortality and the fleeting nature of life.

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