New Video: JOVM Mainstays Lake Jons Release a Feverish Yet Gorgeous and Aching Visual for “Simone”

Formed back in 2014, the Helsinki, Finland-based JOVM mainstays Lake Jons, comprised of Jooel Jons and Mikko Pennanen, have developed a reputation for walking a fine line between production tandem and full-fledged band, while crafting delicate, electro folk-tinged dream pop. Last year’s self-titled debut, which was primarily written and recorded in an isolated cabin deep in the Finnish forest thematically and sonically aimed to examine, capture and represent whatever tenuous connection still exists between the natural world and the human world. The album won attention across Scandinavia and elsewhere — including this site — with JaJaJa showcasing the band in London, Berlin and Hamburg.

The rising Finnish duo’s sophomore album The Coast finds the duo further reconnecting with their roots and delving even deeper into the Towars Forest. Thematically, The Coast is the duo’s endeavor to dismantle life, space and time. And sonically, the album finds the JOVM mainstays radically re-inventing their sound — the songs are centered around rough instrumental parts, layered with harmony-driven toplines with the material seemingly assembling again in a seamless fashion. Now, as you may recall, last month I wrote about “It’s Too Bright.” Built around a sparse production featuring twinkling keys, hi-hat led boom-bap-like percussion, a driving bass line and an ethereal and plaintive falsetto floating over the mix, the song sonically displayed elements of R&B, electro pop, jazz, folk and experimental pop — and while being forward thinking, the material retained the hook-driven nature that won them attention across the blogosphere.

The Coast’s latest single “Simone” will further cement the Finnish duo’s unusual and forward-thinking approach to pop music: the track is centered around a hazy and dusty production featuring strummed guitar, fluttering and arpeggiated synths, wobbling low end and stuttering beats with Jons’ plaintive vocals ethereally floating over the mix. And much like their previously released work, thee song is imbued with a sense of loss and longing simultaneously. In press notes, the band’s Jooel Jons explains that the central concept of the song is how connections can sometimes transcend physical loss. “You know the feeling someone close to you has moved on to another time and space? You’re still feeling these sensations of their presence and wonder if all is not lost after all,” Jons says in press notes. “Maybe you’re in denial. But you’ll only know if you stop and try reaching out to something that only you sense. From feelings arise experience; that is vital to our feeling of existence.”

Directed by Petra Lumioksa, the recently released video for “Simone” and stars Minna Karttunen and Maria Autio expressively dancing in a sun-dappled and extremely suburban apartment. Through most of the video, the dancers rarely see one or connect with one another — just barely out of sight, just barely out of touch and yet feeling each other’s presence. And as a result, the visual further emphasizes the song’s palpable sense of longing.

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