New Video: JOVM Mainstays Pastel Coast Share a Playful Visual for Breezy “Helios”

Pastel Coast, led by  Boulogne-sur-Mer, France-based creative mastermind Quentin Isidore (vocals, guitar) and featuring Benjamin Fiorini (drums), Ingrid Letourneau (keys), Marion Plouviez (guitar, vocals) and Renaud Retaux (bass) have received attention both nationally and internationally for breezy yet melancholic sound that’s indebted to the early 90s Manchester scene and to acclaimed French indie act Phoenix

2019 was a break through year for the rising French act: their full-length debut Hovercraft landed on Dream Pop Magazines Top 100. Continuing upon that momentum, Pastel Coast released their sophomore album, last year’s Sun, which featured five critically applauded singles:

  • The attention grabbing “Rendezvous”
  • Dial” a breezy synthesis of New Order and Wolfgang Amadeus Phoenix-era Phoenix that evoked the swooning euphoria of new love. 
  • Sunset,” a glistening and breezy number that’s saw the band meshing New Zealand jangle pop and French pop focused on lovelorn folks racing against time to try to find love before sunset. 
  • Distance,” a synth-driven numbers featuring angular guitar bursts and a euphoria-inducing hook
  • Funeral,” an achingly nostalgic song that wistfully yearned for simpler times and the “one that got away.”

“Helios,” is the first bit of new material from the French JOVM mainstays since the release of Sun. Centered around glistening synth arpeggios, Isidore’s plaintive vocals, a four-on-the-floor-led motorik groove, angular guitar bursts, “Helios” sonically — to my ears, at least — recalls fellow JOVM mainstays Yumi Zouma: a winning breezy melancholy that longs for bright sunny, Spring and Summer days, Spring and Summer crushes and flings and the like.

Directed by Robin Larroque and Quentin Sarda, the accompanying visual is a slick and stylish visual that features the members of the JOVM mainstay act performing the song in a studio in front of white walls. Each member of the band has a distinct shade of blue on, which explodes in front of the white background. The band also does some record cover art posing,. And at one point we see plastic balls dumped on top of individual band members. It’s a surreal and playful fever dream that eventually pulls out to see a behind-the-scenes view of the video.