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New Video: MAGON Shares Lush and Introspective “Onie Was A Kid”

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Over the past handful of years, I’ve spilled quite a bit of virtual ink covering the wildly prolific Israeli-born. Costa Rica-based singer/songwriter, guitarist and JOVM mainstay MAGON. 

Last year, the JOVM mainstay released his fourth album, A Night in Bethlehem, which featured three singles I wound up writing about:

Immediately after the release show for A Night in Bethlehem, MAGON, along with his girlfriend and daughter relocated to Costa Rica. He closed the year with “Simple Mind,” a song that saw the JOVM mainstay gently refining his sound yet again with hints of surf rock and jangle pop while retaining the hook-driven nature of his previously released material. Written during a major life transition, ‘Simple Mind” features a narrator, who’s closing a major chapter of his life — and perhaps career, as well — and is moving on to a new start, new possibilities, and new horizons.

Continuing his reputation for being wildly and restlessly prolific, MAGON’s fifth album Did You Hear The Kids? reportedly features a broader and more expansive sonic palette than ever before. The forthcoming album’s first single, the lush and laid-back “Onie Was A Kid” sounds as though it meshes elements of 60s psych rock, lo-fi singer/songwriter pop and contemporary indie rock paired with lyrics that are simultaneously auto-biographical and introspective. The song also features a guest spot from Paris-based indie duo SOS Citizen, who contribute shimmering guitar work and soaring backing vocals.

The accompanying video for “Onie Was A Kid” features some trippy animation by Hugo Tran and title cards by Titouan Pouliquen that are heavily influenced by the song’s lyrics.

i dig this one. it definitely has a decidedly 60s air to it, paired with a bit of elliot smith, perhaps? i dig this and will write about it for JOVM.

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