New Video: MAGON Shares Lush and Introspective “Onie Was A Kid”

Over the past handful of years, I’ve spilled quite a bit of virtual ink covering the wildly prolific Israeli-born. Costa Rica-based singer/songwriter, guitarist and JOVM mainstay MAGON

Last year, the JOVM mainstay released his fourth album, A Night in Bethlehem, which featured three singles I wound up writing about:

  • Halley’s Comet,” a dreamy bit of glam-like psych pop featuring glistening and reverb-drenched, post punk-inspired guitars, a simple back beat and fluttering and spacey feedback. Thematically, the song touched upon the immensity of historical and cosmic time: the narrator wonders how life and humanity will be the next time Halley’s Comet passes by our section of the cosmic neighborhood in 2061. 
  • A Night in Bethlehem,” the album’s title track and second single, which featured a chugging, motorik groove paired with angular bursts of guitar, a razor sharp hook, intergalactic feedback and Magon’s ironically detached vocals. Thematically, the song explored the surrealist fringes of mysticism. 
  • This Man,” another bit of glam-inspired psych featuring Ziggy Stardust-era Bowie groove paired with a steady yet propulsive backbeat, some lysergic guitar solos, a supple bass line and Magon’s imitable, ironically detached deadpan. But at its core is a narrator, who yearns for something deeper, more profound and more true in a mad, mad, mad world. 

Immediately after the release show for A Night in Bethlehem, MAGON, along with his girlfriend and daughter relocated to Costa Rica. He closed the year with “Simple Mind,” a song that saw the JOVM mainstay gently refining his sound yet again with hints of surf rock and jangle pop while retaining the hook-driven nature of his previously released material. Written during a major life transition, ‘Simple Mind” features a narrator, who’s closing a major chapter of his life — and perhaps career, as well — and is moving on to a new start, new possibilities, and new horizons.

Continuing his reputation for being wildly and restlessly prolific, MAGON’s fifth album Did You Hear The Kids? reportedly features a broader and more expansive sonic palette than ever before. The forthcoming album’s first single, the lush and laid-back “Onie Was A Kid” sounds as though it meshes elements of 60s psych rock, lo-fi singer/songwriter pop and contemporary indie rock paired with lyrics that are simultaneously auto-biographical and introspective. The song also features a guest spot from Paris-based indie duo SOS Citizen, who contribute shimmering guitar work and soaring backing vocals.

The accompanying video for “Onie Was A Kid” features some trippy animation by Hugo Tran and title cards by Titouan Pouliquen that are heavily influenced by the song’s lyrics.

i dig this one. it definitely has a decidedly 60s air to it, paired with a bit of elliot smith, perhaps? i dig this and will write about it for JOVM.

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