New Video: JOVM Mainstay MAGON Shares Breezy “Havana Bay”

Over the past handful of years, I’ve spilled quite a bit of virtual ink covering the wildly prolific Israeli-born. Costa Rica-based singer/songwriter, guitarist and JOVM mainstay MAGON

Immediately after the release show for his fifth album, A Night in Bethlehem, MAGON, along with his girlfriend and daughter relocated to Costa Rica. He closed that year with “Simple Mind,” a song that saw the JOVM mainstay gently refining his sound yet again with hints of surf rock and jangle pop while retaining the hook-driven nature of his previously released material. Written during a major life transition, ‘Simple Mind” features a narrator, who’s closing a major chapter of his life — and perhaps career, as well — and is moving on to a new start, new possibilities, and new horizons. 

Continuing his reputation for being wildly and restlessly prolific, MAGON’s sixth album Did You Hear The Kids? reportedly features a broader and more expansive sonic palette than ever before. The album’s first single, the lush and laid-back “Onie Was A Kid” meshes elements of 60s psych rock, lo-fi singer/songwriter pop and contemporary indie rock paired with lyrics that are simultaneously autobiographical and deeply introspective. The song also features a guest spot from Paris-based indie duo SOS Citizen, who contribute shimmering guitar work and soaring backing vocals.

“Havana Bay,” the forthcoming sixth album’s second and latest single is an upbeat and summery tune built around jangling guitars, a shuffling and propulsive rhythm paired with the JOVM mainstay’s laid back delivery and his unerring knack for catchy hooks. While sonically reminding me of Psychic IllsInner Journey Out and Rolling StonesExile on Main Street, the song sees MAGON telling a story that shifts between two characters – a stoned jokester and a sincere balladeer — and describes a desire to escape ugliness and writer’s block.

Directed by Alexa Rotarescu and Magon, the accompanying video follows the JOVM mainstay as he cleans up a horse stall and grooms a couple of them before going on a lengthy ride on one of the horses. At one point, we see the JOVM mainstay and his daughter riding the same horse — with his daughter being thrilled beyond measure.

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