New Video: Mexico City’s Howless Shares a Trippy Visual for Anthemic “Unlucky”

Rising Mexico City, Mexico-based noise pop/shoegaze quartet Howless, led by co-lead vocalists Dominique Sanchez and Mauricio Tinejro, will be releasing their highly anticipated, full-length debut To Repel Ghosts on Friday through Static Blooms Records.

To Repel Ghosts will reportedly see the Mexican shoegazer outfit grappling with big themes, striking different levels of consciousness throughout the album’s eight crafted and dynamic songs while also hinting at nervous foreboding. The album’s eight songs were specifically written and recorded so that they seamlessly transition into the next one — and are performed with the sort of self-assuredness and effortless aplomb of grizzled, old pros.

In the lead up to the album’s release, I’ve written about two of the album’s previously released singles:

  • Levels,” which saw the Mexican shoegazers pairing old-fashioned pop craftsmanship and textured soundscapes with an uncanny knack for razor sharp hooks.
  • Rain and Ice,” s a slick synthesis of Garlands era Cocteau Twins-like atmospherics and A Storm in Heaven-like textures that manages to be the one of the album’s heaviest and darkest songs — both sonically and thematically.

To Repel Ghosts‘ third and latest single “Unlucky,” is a punchy and rousingly anthemic song centered around relentless thump, driving bass lines, glistening keys, shimmering guitars and Sanchez’s plaintive and ethereal vocals paired with enormous, crowd-pleasing hooks. The song lyrically makes reference to self-sabotage and the manifestation of one own’s bad luck — primarily based on terrible decision making.

Directed and edited by Azael Arroyo, the recently released video for “Unlucky” follows three young Mexicans — a Blossom outfitted young woman, who we first see roller skating and hanging out at a skateboard park, a young man wearing almost all black and a third young woman with a camcorder and old iPhone. The action goes both forward and backwards as we see each of these young people going through their day. They wind up at the same skate park but never interact with each other — but they all seem plagued by the possibility of shitty luck if one thing or another goes wrong.