New Video: Ninety’s Story Shares Sultry “Bad” feat. Ferdi and Béssau

With the release of their debut EP, 2017’s Kikuyu, which featured EP title track and debut single “Kikuyu” Nice-based indie act Ninety’s Story — childhood friends Guillaume Adamo and Florian Deyz — quickly established a sound and approach that’s fittingly inspired by PhoenixDaft Punk and Air, and fittingly the French Riviera.

The duo, along with their backing band have opened for ArchiveMorcheebaPale Waves and Puggy and a list of others. Adding to a growing profile, the duo wrote the music for a Citroën C4 Aircross ad campaign that aired in China —  with the band representing the company at the Paris and Hangzhou Motor Shows. 

Since then, the Nice-based JOVM mainstays have been busy releasing a handful of singles over the past couple of years, including:

  • The breezy and anthemic “APO
  • The sultry, R&B-inflluenced “Home.” 

And a a Groover Obsessions Les Capsules session at La Marbrerie that featured two songs:

  • “Heaven,” a slow-burning and brooding song that reminds me a bit of JOVM mainstays Ten Fe and Palace Winter: a deliberately crafted, anthemic song centered around expressive and bluesy guitars, shimmering synths, plaintive vocals and lived-in lyrics. 
  • “Ride,” a strutting bit of pop rock that — to my ears, at least — brings a slick synthesis of Steely Dan and Radiohead to mind. 

The French JOVM mainstays begin their 2023 with their latest single “Bad,” feat. Ferdi and Béesau which sees the band embracing a slickly produced synth pop-driven sound that seems equally inspired by The Weeknd, My Beautiful Dark Twisted Fantasy-era Kanye West, and 80s sophistipop — thanks in part to a soulful horn solo. Thematically, the song touches upon regret, longing and taking a desperate and much-needed leap of faith to keep a relationship on the verge going.

The song will appear on the duo’s forthcoming album, Tears and Laughter, which is slated for a Spring release.

Directed By Victor Rahman, the cinematically song visual for “Bad” starts with a woman walking around the shore before seeing her expressive dance along a windswept shore. The rest of the video is told through a series of flashbacks from a drunken night of revelry — and of regret.