New Video: Pale Mara Releases a Sepia-Toned Bit of Nostalgia Focusing on the Passing of Time and Mortality

Earlier this year, I wrote about Pale Mara, an indie duo comprised of Lee Godleski and Allison Robinson. The duo’s soon-to-be released self-titled album is slated for release on Friday, and from “Bird,” the album’s first single, the duo specializes in an old-timey 70s AM rock sound — with the single recalling The Carpenters and Carole King and others.

The album’s latest single is the sepia-toned, nostalgic, “Not Like I Used To,” a track that focuses on life’s inevitable transitions — particularly, friends, family members and associates dying; of time rushing by and getting older; of uneasily facing your own mortality; and of dreamily looking back at “simpler” times of seemingly endless and careless youth.  Sonically though, the song finds the duo’s sound recalling The Band and others — and while possession a hazy, autumnal vibe, the song reveals a similar, careful attention to craft. 

Edited by Jeff Wenzel, the recently released video further emphasizes the song’s sepia-toned nostalgia as it features old album covers from jukeboxes, pictures of long lost family members and friends, while also capturing life on the road as a working musician.