KCPK is a French production and electronic music trio comprised of Alexandre Brovelli, Fabrice Brovelli and Christophe Caurret, best known as pioneers of the Rémoise electronic music scene with the likes of Yuksek, Brodinski and The Shoes; for creating PANIK, a club night known for hosting Groove Armada, Laurent Garnier and Amon Tobin; for collaborating with Woodkid, The Chemical Brothers and Two Door Cinema Club; and lastly for their work in advertising as creative directors of renowned firm BETC. And if you were frequenting this site last year, you’d recall that “Who Wants It,” their collaboration with Philadelphia, PA-based emcee STS managed to bridge enormous, festival friendly, tweeter and woofer rocking house music with swaggering, braggadocio-fueled trap-like hip-hop in a way that felt mischievous and fresh.
Along with that, the Nicolas Davenel-produced video was featured on The Creator’s Project, was nominated for Best International Urban Video at the UK Music Video Awards and was featured as the racing for Louis De Caunes’ video for Yves Saint Laurent‘s Black Opium digital campaign.
The French trio’s latest single “The End” is a propulsive and dare I say, arguably the most sensual and dance floor friendly songs they’ve released to date as it features razor sharp arpeggiated synths, a rousingly anthemic hook and breathily cooed vocals — and interestingly enough, the song and its production sounds as though it owes a debt to Giorgio Moroder, The Man Machine-era Kraftwerk and Daft Punk but with a hyper modern touch.
Directed by Luc Besson’s former Steadicam operator Andrieu and photography from Director of Photography, Nicolas Loir, who has worked with Woodkid, Ghostpoet and Snoop Dogg, the recently released video for “The End” is a cinematically shot one, that focuses on the tumultuous psyche of a teenaged girl as she struggles with a dysfunctional relationship with her mother and an unreciprocated romantic obsession, capturing the uneasy yet profound transition towards adulthood. Interestingly, the video pays homage to several 90s coming of age movies through its use of props, fashion design and art direction — with live action footage meshed with visual effects by David Danesi. As the video’s director explains in press notes. “It’s a coming of age snapshot. At this stage, the rules get rewritten. Your eyes open to what lies beyond family and school. It is the first time you’re seeing yourself in the world, but emotional reactions overwhelm your ability to understand and cope. This is the end of innocence.”