New Video: Sorcha Richardson’s Achingly Sincere Pop Single “Petrol Station”

Born in Ireland and currently based in Brooklyn, electronic music artist and singer/songwriter Sorcha Richardson initially came to the States to study but after developing a number of close relationships within Brooklyn’s electronic music scene, Richardson’s own music began to lean heavily towards an electronic pop-based sound. In fact, Richardson first caught the blogosphere’s attention with her collaborative recording project CON VOS. an effort that received praise from Nylon, Pigeons & Planes, and Indie Shuffle.

Richardson’s bedroom-recorded debut EP, Sleep Will Set Me Free received 200,000 Soundcloud plays and as a result of the buzz around it, the follow up EP, Last Train was picked up and released by Crosswalk Records/Delicieuse Musique. Adding to a growing national and international profile, the Irish born, Brooklyn-based artist has played at several of her native country’s biggest music festivals, headlined a number of shows across the States and has played sets at Northside Festival and CMJ. Interestingly, she’ll be performing at this year’s CMJ Festival with appearances at The Deli Magazine Showcase at Rockwood Music Hall on October 14 and at the Kitsune Showcase at Elvis’ Guesthouse on October 16.

Sorcha Richardson’s latest single “Petrol Station” is a contemporary electro R&B track which features Richardson’s effortlessly gauzy vocals over a minimalist production by Baile, the side project of Silent Rider‘s Reed Kackley and the single consists of gently undulating and cascading synths, and skittering percussion. Sonically, the track reminds me a bit of blogosphere darlings Sylvan Esso as the track possesses a coquettish sensuality and desire – and over some very simple, mundane events: a visit from a lover, a night out with friends. But at the heart of the song is some rather introspective songwriting with incredibly novelistic details and imagery  — i.e., grass stained shoes, a bruised ribcage, idly standing at a gas station waiting for someone to pick you up — that actually mesh a contemporary pop song with intimate and confessional singer/songwriter material. And as a result, the song possess a sincerity and vulnerability that’s rare in a sneeringly ironic age.

The recently released official video has a somewhat detached Richardson singing the lyrics of the song in front of projections featuring the remnants of what may have been a past relationship that ended, and of her trying to move forward with her life, by herself which gives the song and the video a wistful, aching feel.