New Video: The 80s MTV-Inspired Visuals and Sounds of Rudie Edwards’ “Lover Like You”

Rudie Edwards is an up-and-coming Dover, UK-born, Kent, UK-based singer/songwriter and producer, who has been influenced by a wide range of music including disco, Joy Division, gospel, Ray Charles and others. And like a lot of musically obsessed kids, living in small towns, Edwards realized that she had to leave her small town to make something of herself.  “I knew I had to move out of there,” Edwards says in press notes. “Music was the easiest way for me to escape. My sisters and I were the only mixed race kids at school. It’s a beautiful place, but i knew it wasn’t where i was going to be spend the rest of my life. I was bursting at the seams. I needed more. I wanted more. I was longing for the stage. I had to get to London.”

Edwards eventually relocated to London, where she attended the renowned BRIT School, the alma mater of AdeleAmy WinehouseImogen Heap and others. By 2012, Edwards’ music career had started in earnest as she was splitting her time between Los Angeles and London, writing for CeeLo GreenErik HassleBeatrice Eli and others. And with her later single “Lover Like You,” Edwards reveals that as a solo artist, her material is fueled by a sensual, bold confidence and a sassiness that’s reminiscent of I Feel For You-era Chaka Khan while simultaneously  drawing from 80s synth pop, disco, soul and contemporary synth pop in a similar fashion to Escort‘s Adeline Michele. Sonically the song reveals a slick and seductive production featuring layers of arpeggio synths, electronic bleeps and bloops, a sinuous bass line, a blistering 80s guitar solo, stomping beats and a rousingly anthemic hook to give it all a shimmering, club rocking feel. And in some way, the song sounds as though it’s the sort of song you’d expect people to shout along with lustily at the club as soon as they hear it.

The recently released video manages to visually draw from 80s synth pop and pop videos while being shot through a slightly faded VHS meets Instagram filter with a fittingly coquettish, fun-loving air.