New Video: The Dreamy Shoegaze-leaning Soundscape of Montreal’s No Joy

Since their formation in 2009, the Montreal-based shoegaze duo No Joy, comprised of Jasamine White-Gluz and Laura Lloyd have quietly developed a reputation both nationally and Stateside as being one of the more beguiling and captivating presences within the scene — in particular having a well-known reputation for producing an enormous sound while being rather shy.  In fact, principle songwriter and vocalist White-Gluz was known to prefer staying hidden off to the corner of the stage than stand center stage, and for their recordings, White-Gluz’s vocals were never too high or loud within the mix and were frequently obscured by layers upon layers of guitars; however, the duo’s latest effort CREEP reportedly finds White-Gluz and Lloyd playing and singing with a swaggering confidence and cool self-assuredness with the material pushing the band’s sound in new directions as it draws from industrial electronica, ambient electronic, pop and other sources in a way that’s dimly reminiscent of Violens‘ fantastic Amoral. Almost unsurprisingly, former Violens frontman and primary songwriter  Jorge Elbrecht co-wrote and produced CREEP EP, assisting in creating a soundscape that sounds and feels familiar and boundary-pushing.

CREEP‘s latest single “Hellhole” features White-Gluz’s ethereal crooning over a twisting and turning arrangement featuring blazing power chords, heavy metal-like downtuned bass, twinkling and shimmering synths, four-on-the floor drumming and an anthemic hook to create a song that juxtaposes light and dark, air and earth, masculine aggression and feminine wiles.

The recently released music video for “Hellhole” features grainy VHS home video footage of Jasamine White-Gluz as a teenage, making a lovingly clumsy attempt at a Sheryl Crow video — and while White-Gluz was a typical, goofy teen, you can see the sincerity and ambition that drives the woman in the girl and vice versa.